Testing

Online Advertising in the Age of Agility

April 20, 2012

Pay-per-click (PPC) advertising is not at all like a Ronco Grill! If you just set it and forget it you can also kiss your money goodbye. We have been telling clients this for the last several years. So I was fascinated by the research my friend Larry Kim, founder of WordStream, shared with me from [...]

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Website Testing & Targeting RFP: Questions To Ask Vendors

April 2, 2012

If you’re in the market for a website testing and optimization tool, hopefully you’re not among the unfortunate few whose corporate rules and regulations (or BPUs – business prevention units) require the creation of a Request for Proposal (RFP). But even if you are, your frustration should be directed more toward the lack of insights [...]

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The Product Page 2012: 7 Must-Test Elements

February 24, 2012

All retailers have product pages. Some product pages are good in that they help you sell. Some product pages are neutral in that they don’t detract from making a sale. Some product pages – well, they hurt your sales. Is your product page earning it’s keep? Is it attracting and engaging qualified buyers? Does it [...]

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Need Your Help: Do You Use a Website Testing Tool?

October 19, 2011

I am in the process of putting together a buyer’s guide for a/b testing tools and service providers. I am looking to get additional feedback beyond my experience with the tools and the experiences of my close friends and clients. Would you please take 2 minutes to complete the following survey? Loading…

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The Conversion Trinity: The 3 Step Magic Formula to Increase Click Throughs & Conversions

June 17, 2011

Being able to share a great success you have is a nice thing, but it is even better when you have the opportunity to share your students’ successes. Over the last couple of years I have seen my students shine writing for publications such as ClickZ, speaking at conferences, generating and publishing interesting research about personas, and [...]

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Marketing & Conversion Optimization Training Online

June 10, 2011

What is it like to get a Master’s Certification in Conversion Optimization? Someone from Spain asked me what it was like to take my MarketMotive Marketing & Conversion Optimization master certification course. I put him in touch with a recent graduate who was also from Spain. It’s not the first time I’ve been asked, so [...]

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