A 217% Lift Every Content Marketer Should Be Getting, But Will You?

2014-07-16_05-31-52

Over the course of almost two decades, Jeffrey and I have worked directly with hundreds of content writers. Many of them were our secret weapons in many of our most exciting client success stories. Once the writers understood the personas they were writing for, had a clear sense of the narrative … [Read more...]

Hidden Secrets of the Amazon Shopping Cart 2.0

Amazon - ready to buy test 2013-07-03

You may be in a test cell right this moment. Go to Amazon.com, search for a book and look at their add to cart button, ready to buy area. Is the background of the box white or blue? Amazon is doing a significant test to their add to cart button and the area surrounding it, what I call the … [Read more...]

Adopting a Culture of Experimentation

Video thumbnail for youtube video Adopting a Culture of Experimentation -

“Almost any question can be answered cheaply, quickly and finally, by a test campaign.  And that’s the way to answer them – not by arguments around a table.  Go to the court of last resort – buyers of your products.” “Scientific Advertising” was published in 1923 by Claude Hopkins, who began to … [Read more...]

Leadership in the Age of Agility & Experimentation

2013-03-19_19-33-46

Here’s the punchline; The role of today’s leadership is to “remove the speed bumps in the experimenters’ way!” ~ Scott Cook, co-founder and Chairman of Intuit Nobody worth arguing with argues whether search, social, and mobile technologies have impacted customers’ minds and changed buying behavior … [Read more...]

Technology should support your goals, NOT slow you down!

Tech should allow you to run not just walk.

While the one constant in business is change, the one variable that has greatly accelerated—due to mobile and social—is the velocity of change. This is why we now hear so much about the importance of real-time marketing, agile marketing, or the need for a fast corporate metabolism. The point of good … [Read more...]