Professional Speakers, Best Selling Authors, Online Marketing Pioneers
When I studied the data and made an intuitive prediction that 80 percent of PPC professionals would be replaced by an algorithm in the next three years, my brother Jeffrey and I expected some resistance. We were extremely surprised at the misunderstandings that arose. We wholeheartedly agree that … [Read more...]
Last week, I explained how 80% of PPC professionals will be replaced by an algorithm. However, deeper in to my article I also mentioned that "many of the “web analysts” who only function as data reporters without adding much business value" will also be replaced by technologies like … [Read more...]
According to the recent Fournaise 2012 Global Marketing Effectiveness Program, which has interviewed more than 1,200 CEOs across North America, Europe, Asia and Australia, CEO's have lost faith in their marketing departments with their inability to prove ROI on campaigns: Furthermore, they … [Read more...]
What are you doing today to be ready for them when they are your customers in the next 5 to 10 years? Just think about how different the landscape was just 5 years ago. … [Read more...]
I just came back from Shop.org's Annual Summit in Denver, where over 4,000 retailers and industry supporters came to learn more about what the industry was up to. While I was there I thought I would spend some time interviewing some of my retailer friends and bring their words to you. I asked … [Read more...]
In my last few articles, I have been sharing some of the most interesting Big Data Marketing tools that focus in on marketing automation or adaptive learning & optimization platforms. The main reason is because I have seen how this movie plays out before in the CRM and Web Analytics space. There … [Read more...]
In my recent column, "E-Commerce Moneyball: Chasing the Market Leader," I briefly discussed how Amazon built tools for its own use that leverage the big data available to it. Let's explore the types of tools that are available for you to leverage big data today. There are many reasons one can point … [Read more...]
© WordStream, a Pay Per Click and SEM software tools vendor. … [Read more...]
"We keep giving up privacy for the sake of convenience," was a buzz-worthy quote from my Future Shopper keynote presentation at Gulltaggen 2011 in Oslo last week. Some were uncomfortable about approaching a "Minority Report"-like state where ads are contextually-targeted advertising based on … [Read more...]
