Trends

Who Contributed the Most to Google’s Earnings in 2011?

January 23, 2012

© WordStream, a Pay Per Click and SEM software tools vendor.

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FaceBook Advertising – Might it Be Broken?

April 27, 2011

No question FaceBook advertising bears little resemblance to Search Advertising.  However, we are starting to see some great success stories of companies success with FaceBook advertising.  Nevertheless, FaceBook’s advertising model may be seriously flawed. If you ever accessed Facebook using one of their mobile applications; perhaps you noticed something missing. There are no ads. Most [...]

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Privacy or Convenience: Who Wins?

April 22, 2011

“We keep giving up privacy for the sake of convenience,” was a buzz-worthy quote from my Future Shopper keynote presentation at Gulltaggen 2011 in Oslo last week. Some were uncomfortable about approaching a “Minority Report”-like state where ads are contextually-targeted advertising based on location, tastes, and past history. I quoted former Google CEO Eric Schmidt from his [...]

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A Tale of Two Publishers: And What Every Business Needs to Know

April 8, 2011

It is the best of times and the worst of times for some businesses. Many look at the world and see the opportunities of being data rich, customer centric, and nimble while others imagine they can bring their old school thinking to the new media, always-on connected customer. They sit cross-fingered hoping that putting lipstick [...]

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Marketing Keynote: The Future Shopper

February 16, 2011

The Future Shopper: How Offline is the New Online Nobody argues about if search, social, and mobile technologies impacted customers’ minds and buying behavior over the last five years. Today companies worry about keeping ahead of their competition; while the truly critical issue is keeping pace with their customers. Technological and social advances are forcing [...]

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The Future of Publishing and Advertising

January 28, 2011

No one knows exactly when the first advertisement was published on a printing press. We do know: In 1609, a British newspaper published an ad for migration opportunities to America. For hundreds of years, ads and print went hand and hand. Then came the Internet. AT&T was the first to pay HotWired to display the [...]

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