Professional Speakers, Best Selling Authors, Online Marketing Pioneers
Here’s the punchline; The role of today’s leadership is to “remove the speed bumps in the experimenters’ way!” ~ Scott Cook, co-founder and Chairman of Intuit Nobody worth arguing with argues whether search, social, and mobile technologies have impacted customers’ minds and changed … [Read more...]
I began writing this column on marketing optimization in 2001; yet this morning, 12 years later, I find myself in LA to train a well-known company that wants to start "crushing it" by developing an optimization culture, rarer than running a few tests a month. This is the third such training I've … [Read more...]
My friend Tim Miles has his birthday this weekend. So he decided that this weekend he will be giving away his book, Good Company – Making It, Keeping It & Being, for free on Amazon. I want you to help me give Tim a present back for giving of himself and allowing you to get this book for free … [Read more...]
There were some excellent responses last week's CRO challenge post on a NetFlix ad and landing page mismatch. Thank you all! Today's challenge is to explain how you would improve and optimize the form below . While the page looks polished and professional, it is creating cognitive … [Read more...]
People tend to break down their websites' traffic mix by the channel that brought the visitors. Analyzing traffic mix is a great way to develop a better sense of who your visitor is and how your marketing efforts are performing. However, that only tells your marketing story from your traffic … [Read more...]
On my way to writing about pricing tables, Jeffrey (my brother and business partner) shared with a client his thoughts on the use of "free." I insisted that before discussing pricing in this column he should help me cover the phenomenon of free. After all, shouldn't we discuss price before we … [Read more...]
Nobody in this industry has been in the conversion rate optimization game as long as my brother Jeffrey and I have. Yet, brothers Matthew and Jamie Roche are responsible for many organizations beginning to test. They founded Offermatica (which is today’s Adobe Test & Target). So when the Roche … [Read more...]
Is yours the typical company launching 2-5 tests a month, struggling to eke out more from your marketing optimization program, and wasting critical marketing resources of your team and website traffic? That’s the result of not focusing in on the Big Idea! How much should you be testing? A … [Read more...]
After the first dot-com bust, “content is king” was the rallying cry of any competent Web worker. Back then this revelation was novel online. Soon after, this mantra became a cliché. As it often goes with clichés, they start out as something true and meaningful. Eventually, the words become … [Read more...]
