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Free Conversion Rate Consulting 2

April 28, 2010

In January, I was able to offer a couple of websites free conversion optimization consulting from my MarketMotive certification students. Those students had some terrific successes with our volunteer websites. For example, one retailer increased their conversion rate by 132% and one lead generation website increased their conversion rate by 111%. I need more volunteer websites to work [...]

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Testing Like an Olympian: An Interview With Janis Lanka, Elastic Path

April 27, 2010

Janis Lanka (@janislanka, manages front-end development for Elastic Path Software and was responsible for testing on the Official Vancouver 2010 Olympic Store. 1.    What were the precipitating events that caused your company to start testing? 1)      We knew there were areas of the site that could use optimization: our homepage could be less busy; our product details page could [...]

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MarketMotive Conversion Scholarship Winner

April 14, 2010

A few weeks ago MarketMotive, the rest of the faculty and I announced a contest to award a scholarship for a MarketMotive certification training. We received several fantastic submissions and it was very difficult to choose a winner. However, Evan Hinkle, “a 20-year-old, high-functioning individual diagnosed on the spectrum of autism” stood out for his [...]

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5 Dimensions of Landing Page Element Success

April 9, 2010

Last time, I shared with you the 10 landing page elements, such as the call to action, that make up the anatomy of a landing page. Once you have identified your elements, there are five dimensions to evaluate if the elements will work at converting your visitors. The five dimensions are: Relevance Quality Location Proximity Prominence [...]

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Will You Be the Next Person to Increase Conversions by 100%?

April 7, 2010

I couldn’t be prouder of my MarketMotive conversion certification students. For example, I had one of my students do a fabulous job critiquing websites at SES New York during a conversion clinic session and many of my students have been doing amazing work increasing conversion rates on their own sites and on several of the [...]

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Anatomy of a Landing Page: Design Elements Exposed

March 26, 2010

Landing pages have become an important part of the marketer’s toolbox. To create effective landing pages, you should understand the anatomy of a landing page and it should be part of your landing page and optimization framework. After optimizing thousands of landing pages over the years, I want to offer this framework for understanding the 10 [...]

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