Professional Speakers, Best Selling Authors, Online Marketing Pioneers
Last week, my partner and brother, Jeffrey and I were doing an in-house training for a large B2B marketing team. At the end of our training, we had them review a bunch of landing pages across the web to see how they could apply what they learned over the two day training. One source of inspiration … [Read more...]
When you consistently deliver a great customer experience, build a great product and develop a brand people trust you don't have to try as hard to convert your visitors. Check out an old version of the DropBox home page: Check out what their home page looks like today: What are your … [Read more...]
This week's conversion optimization challenge is to offer recommendations on a socially promoted whitepaper campaign. Bloomreach recently launched a Twitter campaign including some promoted Tweets to gain traction for their latest whitepaper, Moneyball of Marketing. Their Tweets … [Read more...]
Since my column about the Power of the About Us page (remember 2006 when MySpace was really popular) was written, not a week goes by that I don’t receive a comment about it. Every website needs an "About Us" page, it’s one of the most important but undervalued elements of a company’s … [Read more...]
Last week, in our Conversion Optimization challenge we looked at the following PPC ad: and the corresponding landing page (image capture below): How would you optimize the ad and the landing page? My general guidelines for marketing with landing pages: Start your marketing with your … [Read more...]
Since we just finished looking at how to optimize ecommerce product or hero images, I thought we should look at how to get the best demo or explainer video to help sell your service or product. There is no question video marketing is hot, but doing it poorly can hurt your chances at converting … [Read more...]
Trick not treat! Most visitors clicking your promotions hope that you'll offer them with some tasty treat. If instead you do things that shake their enthusiasm and frighten them from taking advantage of your offer, they'll just bail on you no matter how delicious the treat you may be offering. In … [Read more...]
Last week's Conversion Optimization 101 challenge, asked you to look at the eBags TLS Workstation Laptop Backpack and the product image(s) they use. I asked you to let me know what things would you test as the primary image display? They have multiple images, are all the best ones there? They … [Read more...]
Last week, I asked you to review and comment on how you would optimize this beautifully designed, but non-optimized form: The three most common form design problems: Forms that fail to reduce fear Forms that fail to build trust and credibility Forms that fail to reinforce … [Read more...]
Do you remember the movie where an ad executive played by Billy Crystal takes time off to go on a cattle drive and he befriends an old cowboy, Curly, played by Jack Palance? While they are out, Billy's character, who is in search of the secret of life, is told by Curly, as he lifts his index finger, … [Read more...]
