Conversion Optimization 101: Ad Continuity/Scent

OK, just quickly looking at the ad and landing page I would say, that I see several issues that could be improved, especially in relation to the copy and location of elements.

Ad suggested improvements

1) Language: Clearly the mixed-up in languages is a problem. If this is an ad for the Spanish Market as I assume it is (there is a lot of buzz about Netflix launching in the Spanish market), the ad should be all in Spanish, including the image.
2) Composition, copy and design of ad image: The composition of the ad image is also arguable. I personally believe that the block separation between “Netflix Free trial” and “Click here” is a bit off. My hypothesis is that it would be more adequate to have only “Netflix” in red (more in sync with the landing page) in a single block cell and then underneath the black block cell with the call to action in Spanish. The copy “Click here” does not seem to me persuasive enough, I would go more for something like “Get your free trial now” (¡Consigue un mes gratis ya!). But again testing is in order here with different options of copy, colour schemes, image sizes, etc..
- Colour scheme: Not convinced by the choice of colours for the ad. However red is an intrinsic part of netflix corporate image but I would definitely suggest a quick test with several versions of the ad with a different color scheme, especially for the call to action. Testing, testing,testing
Copy: I miss in the text some sense of urgency for the offer. “antes de que la oferta termine” is very bland. I would give a date or a time range “Get a free month of trial if you register before XX/XX”. (“Consigue un mes de prueba gratuito si te registras antes del XX/XX”). Also no indication of what netflix is. I have no idea on the limitation of words for this ad but some information on what you get is necessary. “Un mes de prueba gratuito para ver tus series favoritas con Netflix si te registras antes del XX”

Landing page suggested improvements

In general I agree that the simple page is good.
1) Again the language issue. Same as for ad, it should be in Spanish.
2) Confusing message: Is it a free trial or a month free? Not quite the same and that can lead the user to have doubts and not register.
3) Not convinced of the position of the “one month free” yellow image. I believe a more centered position will be better ( Inside the picture below the text “watch…” or on top of palm of the hand. Again testing needed.
4) Some users may need some clarification in relation to the email and password registration. It could be confusing for the user that might believe that he already needs to have an email/password. Maybe just a short sentence like “Quickly register with your email and your chosen password”.