Conversion Optimization 101: PPC Landing Pages

This week’s Conversion Optimization challenge is to look at a PPC ad I found on Google for the search term “SEO Management Software.”

Here is the ad I clicked on:

and here is the landing page (image capture below):

How would you optimize the ad and the landing page?

Is this the best ad and landing page based on the intent and buying stage for the key phrase? What things would you like to test here?

 

*Update: For how we would improve this ad and landing page combination read:

Conversion Optimization 101: Perfectly Persuasive PPC Landing Pages

 

Please share if you think others would benefit.