Comments on: What Marketing Skills Will Be Needed in 2010 and Beyond?

By: Mike Wood

Mike Wood — Mon, 29 Nov 2010 11:54:54 +0000

It's true, we really are living in an age of information overload. I watched a documentary that studied how quickly people scan information on the web. Gone are the days where university students sit and read through a book to find the information required, now with the vast amount of information online and tools such as Google book search this is no longer necessary. So I suppose we must consider this when writing content, keep the "skirt" as short as possible whilst still trying to provide as much useful info as possible.

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By: Brett Greene

Brett Greene — Thu, 17 Dec 2009 14:27:59 +0000

The "S" add on is nice. After that there will probably be some sort of continuous feedback loop that leads to further communication and future purchases. I believe Zappos has a model like this.
.-= Brett Greene´s last blog ..The Benefits of Not Being the Smartest One in the Room =-.

By: thegrok

thegrok — Thu, 17 Dec 2009 12:31:17 +0000

Stephen – I agree. Speed of execution and corporate metabolism are critical for success as well.

Brett – We have moved from AIDA to AIDAS where the S stands for satisfaction.

By: Mical Johnson

Mical Johnson — Wed, 16 Dec 2009 19:16:43 +0000

Copywriting is more important than ever as attention spans get shorter and shorter like the skirts. The companies that can translate their message to how their users consume it will be the ones to watch in 2010 and beyond
.-= Mical Johnson´s last blog ..Fortune 500 company or Online Scammer? =-.

By: Brett Greene

Brett Greene — Wed, 16 Dec 2009 18:55:20 +0000

How do you think copy writing will change in the shift from less broadcast media to more engaged media? The age-old "attention, interest, decision, action" model will never die, but do you think it will evolve to include relationship building text and exchanges?
.-= Brett Greene´s last blog ..Weekend at Lucy’s =-.

By: Deb Kolaras

Deb Kolaras — Wed, 16 Dec 2009 18:05:56 +0000

All I can say is FINALLY. I can't tell you how many projects I've worked on where people were trying to boil the ocean. For all the verbosity, were clients served? Not really. Hopefully the trend will become not only succinct messaging, but a more humanized version. Jargon be banished!
.-= Deb Kolaras´s last blog ..Crash Courses Coming in Colorado =-.

By: Daniel waisberg

Daniel waisberg — Wed, 16 Dec 2009 14:51:52 +0000

Hi Bryan,

I think that we will need more and more personal skills inside the organizations. Tools are abundant, no one has any doubts of the value of online, analysts/marketers are getting experienced on online marketing.

Now the issue is to convince the boss and get executive support for things like: using online to build offline campaigns and strategies, using online behavior to understand product weaknesses and strengths, using online to engage customers.

So my vote goes to: interpersonal organizational skills.
.-= Daniel waisberg´s last blog ..Google Search Suggestions Helps You Go Back =-.

By: Mike

Mike — Wed, 16 Dec 2009 14:38:40 +0000

Discernment is getting more and more critical and less and less available in the masses of marketing types.

Without it, salespeople waste their time and efforts and fluff.

Without it, copywriters waste their words on filling the page/ad.

Without it, advertisers spend $15 million on a Superbowl ad.

Without it, marketers try to sell everything to everyone.
.-= Mike´s last blog ..Your Customers Are Liars =-.