Social Media is not Media

What are you doing to increase the value of the relationship with your customers today? … [Continue reading]

Content Marketing: Superheroes Teach the Art of Storytelling

Last week, I visited ComicCon Austin with my 7 year old son. The people in costumes, the famous actors and characters were not what caught my attention. What fascinated me is the engagement that people had with these characters many of whom have been … [Continue reading]

Conversion Rate 101: Demo or Explainer Videos – Presenting Effectively

Since we just finished looking at how to optimize ecommerce product or hero images, I thought we should look at how to get the best demo or explainer video to help sell your service or product. There is no question video marketing is hot, but doing … [Continue reading]

Halloween Special: Frightening Landing Pages

Trick not treat! Most visitors clicking your promotions hope that you'll offer them with some tasty treat. If instead you do things that shake their enthusiasm and frighten them from taking advantage of your offer, they'll just bail on you no … [Continue reading]

Conversion Optimization 101: Optimize Your Product Image to Sell

Last week's Conversion Optimization 101 challenge, asked you to look at the eBags TLS Workstation Laptop Backpack and the product image(s) they use. I asked you to let me know what  things would you test as the primary image display? They have … [Continue reading]