Can You Optimize This? A Mobile Landing Page

My cable contract just ended, so I have been thinking about how little actual cable TV my family watches. I was wondering if we could do with Netflix, Amazon Prime Video and Hulu. I had some time waiting to pickup my kids from school, so while I was … [Continue reading]

Why You Won’t Crush It This Year!

I began writing this column on marketing optimization in 2001; yet this morning, 12 years later, I find myself in LA to train a well-known company that wants to start "crushing it" by developing an optimization culture, rarer than running a few tests … [Continue reading]

Fanning the Flames of Big Data

Last week, an article in TechCrunch offered an opinion on "Why We Need to Kill Big Data." Perhaps it was inspired by this tweet that was embedded in the article: "I hate the term 'big data'. Its all just data. Someday we'll all just call it data - … [Continue reading]

Google Plus Needs to Become Content Marketing Friendly

Google+ may be growing, but anyone who spends time on it wishes it had more engagement with their connections and more content being shared. Unfortunately, it doesn't. Why is this happening? It is not just lack of people, it is the lack of … [Continue reading]

Conversion Optimization 101: Planning Successful Social Media Landing Pages

In the last Conversion Optimization challenge I asked readers to review a series of promoted Tweets and the corresponding landing and thank you pages. The most important thing to consider for your ads or landing pages is the nature and context of … [Continue reading]