Your CEO Doesn’t Trust That You’re Doing Your Job!

Did you see the startling statistic shared last week that 70 percent of CEOs have lost trust in marketers? If you're a marketer, like I am, that should alarm you. According to the recent Fournaise 2012 Global Marketing Effectiveness Program, which … [Continue reading]

Conversion Optimization 101: Social Media Landing Pages

This week's conversion optimization challenge is to offer recommendations on a socially promoted whitepaper campaign. Bloomreach recently launched a Twitter campaign including some promoted Tweets to gain traction for their latest whitepaper, … [Continue reading]

Conversion Optimization 101: Copywriting Perspectives in Email Marketing

Last week's conversion optimization challenge was to take a look at the webinar invite sent out by WriterAccess.com with the subject line: Webinar Invite: Lessons Learned From 90,000 Content Orders.  The email contained two major obstacles and a … [Continue reading]

70% of CEOs have lost Trust in Marketers

According to the recent Fournaise 2012 Global Marketing Effectiveness Program, which has interviewed more than 1,200 CEOs across North America, Europe, Asia and Australia, CEO's have lost faith in their marketing departments with their inability to … [Continue reading]

The Wizards of Social Media

The more remarkable the customer experience (or piece of content), the stronger the desire to share it through word of mouth and social media. Just barely exceeding expectations isn't enough. Remember, it’s important to be remarkable! The 3 … [Continue reading]