Companies spend $92 on Driving Traffic Compared to $1 on Customer Experience

by Column Five Media.  What are you doing to optimize that spend ratio in 2013? Are you planning on investing in a/b testing, usability tests, heuristic/expert evaluations, optimization software. customer journey analysis, personas, or marketing … [Continue reading]

Conversion Optimization 101: PPC Landing Pages

This week's Conversion Optimization challenge is to look at a PPC ad I found on Google for the search term "SEO Management Software." Here is the ad I clicked on: and here is the landing page (image capture below): How would you … [Continue reading]

Conversion Optimization 101: Selling with Video

Last week in our Conversion Optimization challenge I asked, how would you improve this Quick Tour demo video found on the homepage of UserTesting.com. I won't tell you any more about them. If you don't know them it's because the video should do a … [Continue reading]

The Grok’s Not to Miss Links for the Week of November 6th, 2012

Retailers, Black Friday is right around the corner. Super Storm Sandy has already impacted businesses this past week in many ways. Time is running out to make sure you are all ready for the holidays. As Andrew Goodman points out Your Holiday PPC … [Continue reading]

Social Media is not Media

What are you doing to increase the value of the relationship with your customers today? … [Continue reading]