In the space of a few weeks I've had my material "ripped off" twice. One instance was OK by me, but one instance was not. The differences open up important questions at the forefront of the new rules involving content, sharing, social media, and … [Continue reading]
March 9, 2010 by 3 Comments
Lessons Learned From RSS Ray
This is a copy of the letter I asked my friend Brian Offenberger to draft about the lessons learnt from a situation that led him to share a copy of one of my presentations. "The recent situation with Bryan Eisenberg concerning my duplication of … [Continue reading]
March 9, 2010 by 9 Comments
Bad Decisions Make Good Stories
We've all made bad decisions. Some personal, some professional. Intelligent people look to find lessons from these mistakes. What is your best "bad decision story" and what did you learn from it? … [Continue reading]
February 26, 2010 by 6 Comments
Get Over The Tool
Anyone who has read my "69 Free or Low Cost Tools to Improve Your Website" post knows that I love tools. This past week I was excited to see a new list of tools with the just published "Which Multivariate?" a multivariate testing tool comparison … [Continue reading]
February 25, 2010 by 23 Comments
The Missing Google Analytics Manual
Google has done a fabulous job putting together learning materials for their Google Analytics IQ Lessons - where you can follow the lessons in order to pass their GA IQ individual certification test. But the following will help you get the most out … [Continue reading]
February 9, 2010 by 1 Comment
What Your Form Design Reveals About You
There is no question that improving the forms on your website can improve your conversion rate. In fact, Gavin Doolan, of the Google analytics team, did a wonderful job explaining the basics concepts needed to improve form conversion rates. However, … [Continue reading]
January 29, 2010 by 22 Comments
The Ultimate Conversion Optimization Reading List
If 2010 is the year of conversion rate optimization, then people are going to have to move beyond today's simplistic tactical application (pushed mainly by tool vendors anxious to sell technology fixes) of basic landing page optimization and … [Continue reading]
January 27, 2010 by 7 Comments
Free Conversion Rate Consulting
Yes, you read it right. I have the opportunity to offer 2 or 3 websites the opportunity to increase your conversion rate. A couple of weeks ago, I started teaching a Certification course in Conversion Rate and Landing Page Optimization course. It has … [Continue reading]
January 15, 2010 by 6 Comments
Is 2010 the Year of Conversion Rate Optimization?
This is not very digital, but even a stopped clock is correct two times a day. My first ClickZ column, "Marketing is NOT Sales" was written exactly nine years ago today I wrote this column. Soon after the dot-com crash, I wrote: "For all that's … [Continue reading]
