The Number 1 Rule for Content Marketing

...or the dog will just ignore you! … [Continue reading]

Conversion Optimization 101: When Ads and Landing Page Don’t Stink!

Last week I asked how you would improve scent from this NetFlix ad and landing page combination, I found while looking at FaceBook on my iPad. From a scent perspective the issues include: a mismatch of languages mixed messaging in the … [Continue reading]

Last Minute Secrets to Boost Holiday 2012 Sales

We asked a bunch of our industry expert friends: if a small to mid-sized retailer asked you for a couple of low resource, high impact & simple to execute, tips they could use before the holidays, what would you tell them to do? The tips had to be … [Continue reading]

Conversion Optimization 101: Ad Continuity/Scent

It was Dr Ed Chi, a Xerox Palo Alto Researcher, as early as 2001, who indicated that humans track information in a similar fashion to the way animals follow a scent. According to an article on the study: People... engage in what [Dr. Ed Chi] calls … [Continue reading]

Conversion Rate 101: Effective Pricing Tables

Last week, I asked you to look at the pricing tables from the Dell.com website and to offer suggestions on how to improve them. There were some fabulous suggestions, let's take a look: Graham Charlton shared: A comparison table, as used by UK … [Continue reading]