TheGrok’s Not to Miss Links for the Week of October 25th, 2012

I know not everyone can keep up with everything Jeffrey and I read or share during the week. Here are some of those links you don’t want to miss this week: If you are doing any kind of Content Marketing, you'll want to grab a copy of the 2013 B2B … [Continue reading]

Conversion Optimization 101: Make Your Product Image Sell

Social media and ecommerce are becoming even more visual.  With apps like Pinterest, Instagram, etc., the use of the correct photograph and even well shot video is critical in selling your products effectively. So let's take a look at a product … [Continue reading]

Average Conversion Rate by Industry 2012

For MarketingSherpa's 2012 Website Optimization Benchmark Report they surveyed participants and asked them to write in what their average conversion rate was. Here is a chart of the results: While this is survey data and not the most accurate, at … [Continue reading]

Conversion Optimization 101: Optimizing Complex Web Forms (w/ 10 Point Checklist)

Last week, I asked you to review and comment on how you would optimize this beautifully designed, but non-optimized form: The three most common form design problems: Forms that fail to reduce fear Forms that fail to build trust and … [Continue reading]

Your Customer Is In Control. Are You Ready?

  What have you seen as the biggest change in the last 6 years since the book was published? … [Continue reading]