Conversion Optimization 101: Ad Continuity/Scent

It was Dr Ed Chi, a Xerox Palo Alto Researcher, as early as 2001, who indicated that humans track information in a similar fashion to the way animals follow a scent. According to an article on the study: People... engage in what [Dr. Ed Chi] calls … [Continue reading]

Conversion Rate 101: Effective Pricing Tables

Last week, I asked you to look at the pricing tables from the Dell.com website and to offer suggestions on how to improve them. There were some fabulous suggestions, let's take a look: Graham Charlton shared: A comparison table, as used by UK … [Continue reading]

Mastering Conversion Rate Optimization?

We (Jeffrey Eisenberg and I) were naïve and full of ourselves; in 2005, when "Call To Action: Secret Formulas To Improve Online Results" hit the major bestselling book lists. In 2006, "Waiting For Your Cat To Bark: Persuading Customers When They … [Continue reading]

TheGrok’s Not to Miss Links for the Week of October 4th, 2012

It's been almost 3 years since I published one of these. However, I know not everyone can keep up with everything Jeffrey and I read or share during the week. Here are some of those links you don't want to miss this week: First things first, if … [Continue reading]

Conversion Optimization 101: Pricing Tables – Ecommerce

On Twitter, I shared a link to this article from Smashing Magazine, Pricing Tables: Examples And Best Practices. When I shared it, I said that while many of these were beautiful there was still plenty of room for some conversion optimization. This … [Continue reading]