Halloween Special: Frightening Landing Pages

Trick not treat! Most visitors clicking your promotions hope that you'll offer them with some tasty treat. If instead you do things that shake their enthusiasm and frighten them from taking advantage of your offer, they'll just bail on you no … [Continue reading]

Conversion Optimization 101: Optimize Your Product Image to Sell

Last week's Conversion Optimization 101 challenge, asked you to look at the eBags TLS Workstation Laptop Backpack and the product image(s) they use. I asked you to let me know what  things would you test as the primary image display? They have … [Continue reading]

Kids on Retail: Thoughts from the Next Generation of Shoppers

What are you doing today to be ready for them when they are your customers in the next 5 to 10 years? Just think about how different the landscape was just 5 years ago. … [Continue reading]

Confessions of an Online Marketing Tool Junkie

It's fun to play with the latest shiny new object and marketing tools, but remember marketing success rarely happens because of the tool. Success happens because of what the people and process you have in place do with the tool. Invest in your … [Continue reading]

Grab Your Free Kindle Copy of a Great Business Book This Weekend Only

My friend Tim Miles has his birthday this weekend. So he decided that this weekend he will be giving away his book, Good Company – Making It, Keeping It & Being, for free on Amazon. I want you to help me give Tim a present back for giving of … [Continue reading]