Conversion Optimization 101: Make Your Product Image Sell

Social media and ecommerce are becoming even more visual.  With apps like Pinterest, Instagram, etc., the use of the correct photograph and even well shot video is critical in selling your products effectively. So let's take a look at a product … [Continue reading]

Average Conversion Rate by Industry 2012

For MarketingSherpa's 2012 Website Optimization Benchmark Report they surveyed participants and asked them to write in what their average conversion rate was. Here is a chart of the results: While this is survey data and not the most accurate, at … [Continue reading]

Conversion Optimization 101: Optimizing Complex Web Forms (w/ 10 Point Checklist)

Last week, I asked you to review and comment on how you would optimize this beautifully designed, but non-optimized form: The three most common form design problems: Forms that fail to reduce fear Forms that fail to build trust and … [Continue reading]

Your Customer Is In Control. Are You Ready?

  What have you seen as the biggest change in the last 6 years since the book was published? … [Continue reading]

Just One Thing

Do you remember the movie where an ad executive played by Billy Crystal takes time off to go on a cattle drive and he befriends an old cowboy, Curly, played by Jack Palance? While they are out, Billy's character, who is in search of the secret of … [Continue reading]