Conversion Optimization 101: Pricing Tables – Ecommerce

On Twitter, I shared a link to this article from Smashing Magazine, Pricing Tables: Examples And Best Practices. When I shared it, I said that while many of these were beautiful there was still plenty of room for some conversion optimization. This … [Continue reading]

What Keeps Retailers Awake at Night in 2012 [Videos]

I just came back from Shop.org's Annual Summit in Denver, where over 4,000 retailers and industry supporters came to learn more about what the industry was up to. While I was there I thought I would spend some time interviewing some of my retailer … [Continue reading]

Just Released: The Website Testing & Optimization – Buyer’s Guide for the Enterprise: Second Edition

There are several things that prompted me to update the Buyer's Guide to Testing & Optmization: 1. Since Google replaced Website Optimizer with Content Experiments, I had to comment on it. 2. I've decided to add a new tool to the … [Continue reading]

Conversion Optimization 101: Culture Trumps Strategy and Tactics

Last week, I published my first  Conversion Optimization 101 post and asked you if you could look at a particular screenshot and also to tell me: What’s wrong with this picture? How would you fix it? Here is the image: There were some … [Continue reading]

Content Marketing Personas

It seems like only yesterday that I typed the following words into my computer: Conversion rate is a measure of your ability to persuade visitors to take the action you want them to take. It's a reflection of your effectiveness and customer … [Continue reading]