This is not very digital, but even a stopped clock is correct two times a day. My first ClickZ column, "Marketing is NOT Sales" was written exactly nine years ago today I wrote this column. Soon after the dot-com crash, I wrote: "For all that's … [Continue reading]
January 4, 2010 by 9 Comments
21 Secrets of Top Converting Websites – The Webinar 1/7/10 12pm EST
Can you spare an hour this week for what took me the past decade to put together? This Thursday, January 7, 12pm EST, courtesy of my friends at MarketMotive, you can join me for this free workshop on the 21 Secrets of Top Converting Websites. The … [Continue reading]
December 16, 2009 by 14 Comments
What Marketing Skills Will Be Needed in 2010 and Beyond?
At several conferences that last few months and in several emails, there is one question that keeps popping up, what is the critical skill for marketers to have today. Hal Varian, Google's Chief Economist recently said that the "...sexy job in the … [Continue reading]
December 4, 2009 by 7 Comments
Obama’s ’08 Campaign: Using Data to Win
Next week I'll be traveling to Chicago to join hundreds of fellow marketers at Search Engine Strategies Chicago, where I'll be doing a couple of sessions. There are many new and interesting sessions. I'm looking forward to attending the keynote by … [Continue reading]
December 3, 2009 by 10 Comments
8 Characters That Could Make Amazon.com Millions
Yesterday, my aunt Arlene called me in a panic. She had an appointment to run to and an online shopping cart full of gifts for her grand-children and great nieces and nephews and couldn't figure out how to ship them to their multiple addresses. … [Continue reading]
December 1, 2009 by 7 Comments
Poor PPC Management from PPC Management Vendor Marin. Oooops!
Pay Per Click management can be a challenge when you have lots of keywords, ads and landing pages you are working with. So many companies choose to use PPC Management software like Marin, Kenshoo or ClickEquations*. Today I did a Google search for … [Continue reading]
