Conversion Optimization 101: Planning Successful Social Media Landing Pages

In the last Conversion Optimization challenge I asked readers to review a series of promoted Tweets and the corresponding landing and thank you pages. The most important thing to consider for your ads or landing pages is the nature and context of … [Continue reading]

The CMO’s Marketing Analytics Optimization Framework

In my last column, I shared recent research about how CEOs have lost trust in CMOs' ability to be focused on business performance. Hopefully, when asked how your company currently measures its digital initiatives you don't get an answer like this … [Continue reading]

When Conversions Come Easily

When you consistently deliver a great customer experience, build a great product and develop a brand people trust you don't have to try as hard to convert your visitors. Check out an old version of the DropBox home page: Check out what … [Continue reading]

Conversion Optimization 101: Planning Social Media Landing Pages

In the last Conversion Optimization challenge I asked readers to review a series of promoted Tweets and the corresponding landing and thank you pages. The most important thing to consider for your ads or landing pages is the nature and context of … [Continue reading]

Facebook’s Desperate Attempt to Prove Its Value (Test it Yourself)

Last week Adobe and IBM both came out with studies about how little impact Facebook had on referrals to sales on Black Friday's online shoppers. Facebook then countered with their own evidence showing how they impacted traffic for retailers. Yes, … [Continue reading]