Digital Marketers they think you suck!

In this presentation below, Professor Mark Ritson (@markritson) takes on our growing obsession with social media. He explores how social media data gets pumped up so it outshines traditional media returns. He examines the fallacy of the independent … [Continue reading]

Are You Optimistic About SEO?

Since 2012, Searchmetrics has developed a report that looks at the ranking factors that Google uses which can help content marketers, webmasters, and SEO specialists to focus on those important criteria when developing content for websites, social … [Continue reading]

Mobile Is Not The Next Big Thing – It’s Already the Big Thing

In mid 2013, mobile Internet access surpassed fixed Internet access, and according to comScore the gap is only widening. Many people are not as easily frustrated with mobile as they are with desktop, because their expectations are still low. It … [Continue reading]

Increase the Persuasive Momentum of Your Conversion Funnels

Companies that plan and optimize persuasive momentum usually convert two to four times better than their industry’s average conversion rate. If you are not properly planning the persuasive momentum of your customer’s experience, then you are leaving … [Continue reading]

4th Post – Recipes For Practical Customer Experience Design & Optimization # CRO #UX #CX

Please read the just published Personas: The Key Ingredient In Design For Conversion. It is the fourth in a series of six Recipes For Practical Customer Experience Design & Optimization posts. In case you missed them, the first four posts … [Continue reading]