Is Your Blog Doing it’s Job Effectively?

Jeffrey and I built our business on content. When we first started our agency in 1998, we had zero capital (even rent & grocery money was tough). What we did have, for those of you who really know us, was lots of opinions. So we started writing, … [Continue reading]

Will Your Social Media Deliver What Your Brand Promises?

Brands must make sure their stories are being told properly across all channels and that they can measure alignment and congruence across the channels as well. In 1967 Maytag aired its "lonely repairman" TV commercial, telling the first of many … [Continue reading]

Buyer Legends ebook Special Preview

Dear Cognoscenti Friends, Thank you for following the link from the Monday Morning Memo. Wizard Academy is our home and you are part of our tribe. We appreciate your interest and want to keep you informed. Here's a little more information about … [Continue reading]

Developing a High Converting Landing Page {Slideshare}

This presentation should help you improve your current desktop and mobile landing pages as well as how to develop new ones. How to Design a High Converting Landing Page from Bryan Eisenberg I wanted to make sure people could take the context … [Continue reading]

How to Design High-Converting Mobile Landing Pages {includes video}

To create effective landing pages, you should understand the anatomy of a landing page and it should be part of your landing page and¬†optimization framework. After optimizing thousands of landing pages over the years, I want to offer this framework … [Continue reading]