Omni-channel pricing with the connected customer

Sixteen painful minutes standing there while those behind us whispered obscenities under their breath. It wasn't our fault. Standing on line waiting to complete a simple transaction should never be so painful. Let me tell you a story about how … [Continue reading]

While I Have Been Gone…

First, I would like to apologize for not blogging here and sharing with you. It isn't because I have stopped writing or haven't been busy with our new startup, speaking and clients but I have been writing elsewhere. A few of the things I have … [Continue reading]

Digital Marketers they think you suck!

In this presentation below, Professor Mark Ritson (@markritson) takes on our growing obsession with social media. He explores how social media data gets pumped up so it outshines traditional media returns. He examines the fallacy of the independent … [Continue reading]

Are You Optimistic About SEO?

Since 2012, Searchmetrics has developed a report that looks at the ranking factors that Google uses which can help content marketers, webmasters, and SEO specialists to focus on those important criteria when developing content for websites, social … [Continue reading]

Mobile Is Not The Next Big Thing – It’s Already the Big Thing

In mid 2013, mobile Internet access surpassed fixed Internet access, and according to comScore the gap is only widening. Many people are not as easily frustrated with mobile as they are with desktop, because their expectations are still low. It … [Continue reading]