When I studied the data and made an intuitive prediction that 80 percent of PPC professionals would be replaced by an algorithm in the next three years, my brother Jeffrey and I expected some resistance. We were extremely surprised at the … [Continue reading]
February 14, 2013 by Leave a Comment
How to Optimize Your Mobile Landing Page for Conversions: Hulu.com Example
A couple of weeks ago, I asked readers how they would optimize the following Hulu.com mobile landing page that I saw when I searched for Hulu on my iPhone's browser. Obviously, there was an issue with the image loading, but that might not be … [Continue reading]
February 11, 2013 by 7 Comments
Marketing Analyst, You Better Up Your Game
Last week, I explained how 80% of PPC professionals will be replaced by an algorithm. However, deeper in to my article I also mentioned that "many of the “web analysts” who only function as data reporters without adding much business … [Continue reading]
February 8, 2013 by 31 Comments
PPC Pro – You’re Being Replaced
You’re fired, laid-off, downsized, terminated, made redundant, rightsized, pursuing other opportunities, discharged, dismissed, pink-slipped. Search Engine Marketing professionals are becoming redundant, replaced by technology, so they should … [Continue reading]
January 31, 2013 by 5 Comments
Can You Optimize This? A Mobile Landing Page
My cable contract just ended, so I have been thinking about how little actual cable TV my family watches. I was wondering if we could do with Netflix, Amazon Prime Video and Hulu. I had some time waiting to pickup my kids from school, so while I was … [Continue reading]
January 28, 2013 by 4 Comments
Why You Won’t Crush It This Year!
I began writing this column on marketing optimization in 2001; yet this morning, 12 years later, I find myself in LA to train a well-known company that wants to start "crushing it" by developing an optimization culture, rarer than running a few … [Continue reading]
January 11, 2013 by 2 Comments
Fanning the Flames of Big Data
Last week, an article in TechCrunch offered an opinion on "Why We Need to Kill Big Data." Perhaps it was inspired by this tweet that was embedded in the article: "I hate the term 'big data'. Its all just data. Someday we'll all just call it data - … [Continue reading]
December 14, 2012 by 1 Comment
The CMO’s Marketing Analytics Optimization Framework
In my last column, I shared recent research about how CEOs have lost trust in CMOs' ability to be focused on business performance. Hopefully, when asked how your company currently measures its digital initiatives you don't get an answer like this … [Continue reading]
