21 Secrets of Top Converting Websites – The Webinar 1/7/10 12pm EST

January 4, 2010

Can you spare an hour this week for what took me the past decade to put together?
This Thursday, January 7, 12pm EST, courtesy of my friends at MarketMotive, you can join me for this free workshop on the 21 Secrets of Top Converting Websites.
The average conversion rate for a website is around 3%, but many [...]

Share and Enjoy:
  • Print
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google Bookmarks
  • Twitter
Read the full article →

2009: What “Change” Will Do For You

December 19, 2009

What was the winning combination of media and message for Barack Obama’s ‘08 campaign e-mail sign up page? For this exercise, first pick your choices of media and messages from the examples laid out in my last column, “Obama’s ‘08 Campaign: Using Data to Win” and then come back here to find out the results. [...]

Share and Enjoy:
  • Print
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google Bookmarks
  • Twitter
Read the full article →

What Marketing Skills Will Be Needed in 2010 and Beyond?

December 16, 2009

At several conferences that last few months and in several emails, there is one question that keeps popping up, what is the critical skill for marketers to have today.
Hal Varian, Google’s Chief Economist recently said that the “…sexy job in the next ten years will be statisticians…The ability to take data—to be able to understand [...]

Share and Enjoy:
  • Print
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google Bookmarks
  • Twitter
Read the full article →

Obama’s ‘08 Campaign: Using Data to Win

December 4, 2009

Next week I’ll be traveling to Chicago to join hundreds of fellow marketers at Search Engine Strategies Chicago, where I’ll be doing a couple of sessions. There are many new and interesting sessions. I’m looking forward to attending the keynote by Dan Siroker, who led the analytics team for Barack Obama’s presidential campaign and is [...]

Share and Enjoy:
  • Print
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google Bookmarks
  • Twitter
Read the full article →

8 Characters That Could Make Amazon.com Millions

December 3, 2009

Yesterday, my aunt Arlene called me in a panic. She had an appointment to run to and an online shopping cart full of gifts for her grand-children and great nieces and nephews and couldn’t figure out how to ship them to their multiple addresses. Amazon.com does a pretty good job at letting you put multiple [...]

Share and Enjoy:
  • Print
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google Bookmarks
  • Twitter
Read the full article →

Poor PPC Management from PPC Management Vendor Marin. Oooops!

December 1, 2009

Pay Per Click management can be a challenge when you have lots of keywords, ads and landing pages you are working with. So many companies choose to use PPC Management software like Marin, Kenshoo or ClickEquations*.
Today I did a Google search for SES Chicago that is coming up next week and I will be attending. [...]

Share and Enjoy:
  • Print
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google Bookmarks
  • Twitter
Read the full article →

The Grok’s Not to Miss Links for the Week of November 25, 2009

November 25, 2009

Learn how an innovative retailer used Google Voice to increase their re-orders in this guest post on the Econsultancy blog.
Want to know how to avoid the 8 Second Black Friday trap? Find out my advice on this guest post on the Microsoft Adcenter Community blog.
My good buddy Avinash does a fabulous job on this post [...]

Share and Enjoy:
  • Print
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google Bookmarks
  • Twitter
Read the full article →

Six Steps to Linkbaiting Strategy Nirvana

November 20, 2009

In my last column, I shared with you my efforts on how I set out to reclaim my personal brand and start ranking on Google for my name, with my new Web site, “bryaneisenberg.com.” One strategy was to plan a “link bait” post, 69 Free (or Low cost) Tools to Improve Your Website, to create [...]

Share and Enjoy:
  • Print
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google Bookmarks
  • Twitter
Read the full article →

21 Tools to Legally Spy On Your Competition

November 19, 2009

Have you ever wished you knew everything your competitors where up to? Well online it isn’t that hard.
1. SpyFu – Want to know what keywords your competitors are targeting in the search engines? Use this tool to download the list of keywords and adwords they are using. Don’t forget to visit their SpyFu Universty.
2. The [...]

Share and Enjoy:
  • Print
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google Bookmarks
  • Twitter
Read the full article →

How to Launch a Newsletter That Readers Want to Read!

November 16, 2009

This week marks the 15th anniversary of my good friend Dr. Ralph Wilson’s newsletter, Web Marketing Today. Dr. Wilson’s newsletter was among the first newsletters I subscribed to in the mid nineties that got me started on my path to understanding what was happening on the internet. To this day I still open and read [...]

Share and Enjoy:
  • Print
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google Bookmarks
  • Twitter
Read the full article →