December 16, 2009
At several conferences that last few months and in several emails, there is one question that keeps popping up, what is the critical skill for marketers to have today.
Hal Varian, Google’s Chief Economist recently said that the “…sexy job in the next ten years will be statisticians…The ability to take data—to be able to understand [...]
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December 4, 2009
Next week I’ll be traveling to Chicago to join hundreds of fellow marketers at Search Engine Strategies Chicago, where I’ll be doing a couple of sessions. There are many new and interesting sessions. I’m looking forward to attending the keynote by Dan Siroker, who led the analytics team for Barack Obama’s presidential campaign and is [...]
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