5 Common IT Objections to Marketing Projects

My last column dealt with the all-too-familiar¬†marketing/IT tug-of-war, where I explained that the role the CTO/CIO plays is one of risk management; given things like scope creep, etc., the CTO has to promise the least she thinks you will accept in … [Continue reading]

The Marketing/IT Tug-of-War

Last week we were visited by our client Randy Albert, a change management expert from Level Up System who focuses on helping companies that are no longer in survival mode, not yet in prosperity mode, and still have untapped growth potential. Over … [Continue reading]

Big Data Does Not Mean Big Amounts of People

In my last few articles, I have been sharing some of the most interesting Big Data Marketing tools that focus in on marketing automation or adaptive learning & optimization platforms. The main reason is because I have seen how this movie plays … [Continue reading]

How to Catch Up to and Compete With Amazon.com [Video]

This week I conclude this series of columns about big data and what it means for marketers with a seven-minute video. I promised at the end of "E-Commerce Moneyball" that I would show you the tools that Amazon developed internally and leveraged to … [Continue reading]

Disruptive Customer Experiences

It's not often I get to leave the confines of my screens, where I always see the world through the eyes of a marketer, but I have been in the real world for the past couple of weeks on a well-deserved vacation in New York City, my hometown. I moved … [Continue reading]