Have you ever wished you knew everything your competitors where up to? Well online it isn't that hard. 1. SpyFu - Want to know what keywords your competitors are targeting in the search engines? Use this tool to download the list of keywords and … [Continue reading]
November 10, 2009 by 5 Comments
Design for Persuasion
Ask any designer what makes a great design for a web page or web site and you'll almost always here the same common themes; usability, intuitiveness, feel/mood, eye catching, etc. Yet few will respond with what makes your business revenue - how the … [Continue reading]
November 6, 2009 by 2 Comments
TheGrok’s Not to Miss Posts for the Week of November 6th, 2009
Do you send out emails to your customers? What is the best time to send emails? But David wants to know if you get personal with your customers! Customer reviews can do amazing things for your business. The questions is, how should etailers ask … [Continue reading]
November 6, 2009 by 10 Comments
Hey Google, Where is Bryan Eisenberg?
In September, I decided to focus on evangelizing, writing, and speaking about what I have been doing for the past 12 years: improving companies marketing efforts with analytics, personas, and testing. I'm no longer associated with the company and … [Continue reading]
November 2, 2009 by 3 Comments
Training, Reporting, Avinash & Certification
It's now been almost 2 years since I last did my training session "Call to Action: Conversion Optimization Training" publicly. If you are looking to improve your conversion optimization efforts you'll want to be there. I'll be teaching a Search … [Continue reading]
October 29, 2009 by 3 Comments
Why Do You Really Deserve Top Search Engine Placement?
Whenever someone tells me they want to be in the first 10 search results I always ask- "why do you deserve to be in the top 10 search results?" I recently asked a VP of Marketing that question . His company is the #2 market share leader in their … [Continue reading]
October 23, 2009 by Leave a Comment
The Grok’s Not to Miss Links 10/23/09
Earlier this month, The Brand Show headed to Scottsdale, Ariz., for the BOLO 2009 annual conference presented by agencyside. I was one of the keynote presenters with Guy Kawasaki. After the presentations, the Brand Show sat down with many of the … [Continue reading]
October 23, 2009 by Leave a Comment
Strategy Challenges for Effective Online Marketers, Part 2
In my last column I covered the first three of seven online marketing challenges. Marketers often find they need to: Reach more people. Reach better people. Have more resources. Improve testing and usability. Redesign. Obtain better … [Continue reading]
