Claiming Your Unfair Advantage

In my recent column, "E-Commerce Moneyball: Chasing the Market Leader," I briefly discussed how Amazon built tools for its own use that leverage the big data available to it. Let's explore the types of tools that are available for you to leverage big … [Continue reading]

Ecommerce Moneyball: Chasing the Market Leader

A couple of weeks ago, I had the honor to speak at the exclusive Acceller Summit in Miami. Some readers may remember Acceller from the case study I wrote about them and their CEO Steve McKean in my book Always Be Testing. Steve is the CEO who … [Continue reading]

Is Your Traffic Mix Efficient?

People tend to break down their websites' traffic mix by the channel that brought the visitors. Analyzing traffic mix is a great way to develop a better sense of who your visitor is and how your marketing efforts are performing. However, that only … [Continue reading]

Webinar: Best Practices for Effective Website Testing & Optimization

Join Carlos Del Rio, Director of Conversion Analysis & Digital Strategy at Unbounce, and Monetate's Adam Figueira and I, who will present case studies from the different tools that I reviewed in my Website Testing & Optimization Buyer's Guide … [Continue reading]

Online Advertising in the Age of Agility

Pay-per-click (PPC) advertising is not at all like a Ronco Grill! If you just set it and forget it you can also kiss your money goodbye. We have been telling clients this for the last several years. So I was fascinated by the research my friend Larry … [Continue reading]