Your Customer Is In Control. Are You Ready?

  What have you seen as the biggest change in the last 6 years since the book was published? … [Continue reading]

Just One Thing

Do you remember the movie where an ad executive played by Billy Crystal takes time off to go on a cattle drive and he befriends an old cowboy, Curly, played by Jack Palance? While they are out, Billy's character, who is in search of the secret of … [Continue reading]

Conversion Optimization 101: Form Folly

There were some excellent responses last week's CRO challenge post on a NetFlix ad and landing page mismatch. Thank you all! Today's challenge is to explain how you would improve and optimize the form below . While the page looks polished and … [Continue reading]

The Number 1 Rule for Content Marketing

...or the dog will just ignore you! … [Continue reading]

Conversion Optimization 101: When Ads and Landing Page Don’t Stink!

Last week I asked how you would improve scent from this NetFlix ad and landing page combination, I found while looking at FaceBook on my iPad. From a scent perspective the issues include: a mismatch of languages mixed messaging in the … [Continue reading]