Big Data Does Not Mean Big Amounts of People

In my last few articles, I have been sharing some of the most interesting Big Data Marketing tools that focus in on marketing automation or adaptive learning & optimization platforms. The main reason is because I have seen how this movie plays … [Continue reading]

How to Catch Up to and Compete With Amazon.com [Video]

This week I conclude this series of columns about big data and what it means for marketers with a seven-minute video. I promised at the end of "E-Commerce Moneyball" that I would show you the tools that Amazon developed internally and leveraged to … [Continue reading]

Disruptive Customer Experiences

It's not often I get to leave the confines of my screens, where I always see the world through the eyes of a marketer, but I have been in the real world for the past couple of weeks on a well-deserved vacation in New York City, my hometown. I moved … [Continue reading]

The Must Have Big Data Tools

In the column, "Claiming your Unfair Advantage, I describe four types of "Big Data" tools. Before I elaborate on these tools, I want to share a lesson from my friend Mark Huffman of P&G. When Mark joined the world's largest advertiser in 1984, it … [Continue reading]

Claiming Your Unfair Advantage

In my recent column, "E-Commerce Moneyball: Chasing the Market Leader," I briefly discussed how Amazon built tools for its own use that leverage the big data available to it. Let's explore the types of tools that are available for you to leverage big … [Continue reading]