Oh Goody, It’s Free

On my way to writing about pricing tables, Jeffrey (my brother and business partner) shared with a client his thoughts on the use of "free." I insisted that before discussing pricing in this column he should help me cover the phenomenon of free. … [Continue reading]

Effective Selling From Your Non-E-Commerce Product Page

In my last column, I told you about seven must-test elements on your e-commerce product pages. I left you with less tangible products and services with a promise I'd follow up in this column. So, if you sell a product or service through untraditional … [Continue reading]

Free! – The Website Testing & Optimization Buyer’s Guide for the Enterprise

I'm sure you will find this shocking; occasionally I get  frustrated with the corporate decision making processes. A couple of months ago the CEO of an Internet Retailer Top 100 website asked me for my opinion about which testing and targeting tool … [Continue reading]

The Product Page 2012: 7 Must-Test Elements

All retailers have product pages. Some product pages are good in that they help you sell. Some product pages are neutral in that they don't detract from making a sale. Some product pages - well, they hurt your sales. Is your product page earning … [Continue reading]

Online Form Optimization: 3 Simple Form Problems to Fix

I've spent almost 15 years of my life helping companies to get their visitors to fill out and submit forms online. Forms to request information, to attend events, to sign up for a service, to complete an order, all sorts of forms. Web forms are a … [Continue reading]