Google Analytics provides some great information about what is happening on your website. But what if you want to take it to the next level? Thanks to the many smart people who have created these wonderful hacks and plugins to get you some powerful … [Continue reading]
October 13, 2009 by 1 Comment
What’s With Demand Generation / Creation?
I dislike the term "Demand Generation", also referred to as "Demand Creation" because it's misleading. Surely marketing professionals know better. I hope. You could always look it up on Wikipedia where it's reasonably explained. It's only in … [Continue reading]
October 9, 2009 by 8 Comments
Strategy Challenges for Effective Online Marketers, Part 1
Marketers like to ask: How do I increase my sales? How do I get more leads? How do I drive more traffic to my site? How do I achieve better search engine rankings? How do I keep customers from abandoning their shopping carts? How do I use the data I … [Continue reading]
October 5, 2009 by 2 Comments
What If You Had $1,000,000 To Invest 50 Years Ago?
And you had the choice of GM or Toyota to invest in. Which would you have chosen? 50 years ago GM had all the marketing muscle, the innovative cars, the great distribution and Japanese cars did not enjoy the reputation they have today? 50 years … [Continue reading]
September 30, 2009 by 119 Comments
69 Free (or low cost) Tools to Improve Your Website
1. UserTesting.com UserTesting.com has built a large panel of users who will record their on-screen actions and voice as they use your website. For each user’s test session, you get a video and their written summary. It costs $29 and is typically … [Continue reading]
September 30, 2009 by 2 Comments
Top 10 Online Retailers by Conversion Rate: August 2009
Here are the top 10 converting websites for August 2009*. These are based on Nielson Panel data and are calculated by user to final conversion. Conversion-rate data is based on visitor conversion rates, not session conversion rates: i.e., No. of … [Continue reading]
September 27, 2009 by 2 Comments
SEM Konferansen 2009
I am back from Norway after having presented at the SEM Konfersansen 2009 to a great group of Search Marketers. I think they received the core of my message which was that most of them don't have a traffic problem but a conversion problem. Organized … [Continue reading]
September 25, 2009 by 9 Comments
How to Trim the Online Ad Budget
I hear one big question over and over again when I speak: where do I trim the fat from my online budget? If you aren't being asked to do more with less, then just wait. You will. Online marketers that have well-monitored stews of traffic on … [Continue reading]
