Ecommerce Moneyball: Chasing the Market Leader

A couple of weeks ago, I had the honor to speak at the exclusive Acceller Summit in Miami. Some readers may remember Acceller from the case study I wrote about them and their CEO Steve McKean in my book Always Be Testing. Steve is the CEO who … [Continue reading]

Is Your Traffic Mix Efficient?

People tend to break down their websites' traffic mix by the channel that brought the visitors. Analyzing traffic mix is a great way to develop a better sense of who your visitor is and how your marketing efforts are performing. However, that only … [Continue reading]

Webinar: Best Practices for Effective Website Testing & Optimization

Join Carlos Del Rio, Director of Conversion Analysis & Digital Strategy at Unbounce, and Monetate's Adam Figueira and I, who will present case studies from the different tools that I reviewed in my Website Testing & Optimization Buyer's Guide … [Continue reading]

Online Advertising in the Age of Agility

Pay-per-click (PPC) advertising is not at all like a Ronco Grill! If you just set it and forget it you can also kiss your money goodbye. We have been telling clients this for the last several years. So I was fascinated by the research my friend Larry … [Continue reading]

Designing Effective Pricing Tables

There are way too many companies that have set up pricing tables with "packages" for their products without a solid understanding of the psychology behind package design. One of the first e-commerce companies to do this well was Dell. Nevertheless, … [Continue reading]