When you consistently deliver a great customer experience, build a great product and develop a brand people trust you don't have to try as hard to convert your visitors. Check out an old version of the DropBox home page: Check out what … [Continue reading]
Conversion Optimization 101: Copywriting Perspectives in Email Marketing
Last week's conversion optimization challenge was to take a look at the webinar invite sent out by WriterAccess.com with the subject line: Webinar Invite: Lessons Learned From 90,000 Content Orders. The email contained two major obstacles and a … [Continue reading]
70% of CEOs have lost Trust in Marketers
According to the recent Fournaise 2012 Global Marketing Effectiveness Program, which has interviewed more than 1,200 CEOs across North America, Europe, Asia and Australia, CEO's have lost faith in their marketing departments with their inability to … [Continue reading]
Conversion Optimization 101: Email Marketing – Webinar Invites
This week's Conversion Optimization challenge is to take a look at the following email I received from WritersAccess.com with an offer to attend a webinar: The subject line was: Webinar Invite: Lessons Learned From 90,000 Content Orders What would … [Continue reading]
