Conversion Optimization 101: Opt-In Overlays

Last night, at a get together hosted by Noah Kagan of AppSumo, I was with my friend Peep Laja and several other conversion optimizers, Austin being declared the Conversion Capital of the World now. :-) Coincidentally, I was on his ConversionXL blog … [Continue reading]

Can I Help Inspire Your Organization to Change in 2 Links?

I want to share two links I reviewed last week that will hopefully change the way you look at digital marketing & advertising and the way you manage data in your organization. Digital marketing seems to push people to be more analytical in their … [Continue reading]

Super Bowl 2014 Advertisers: Did They Win the Search Game?

There were many aspects of Sunday's game that left people quite disappointed. Forget the game. I don't even want to comment on the persuasiveness of the Super Bowl television ads. Today, we are just going to look at how well those advertisers did at … [Continue reading]

Why Everything You Thought About Mobile Might be Wrong

Today marks my 13th anniversary writing for ClickZ. I have seen change happen more slowly than I believed possible and more rapidly than I could notice in this evolving digital marketing space. So, is 2014 the year of mobile? Do you remember every … [Continue reading]