December 10, 2012 by Leave a Comment

Conversion Optimization 101: Planning Social Media Landing Pages

In the last Conversion Optimization challenge I asked readers to review a series of promoted Tweets and the corresponding landing and thank you pages. The most important thing to consider for your ads or landing pages is the nature and context of … [Continue reading]

Filed Under: Ad Continuity, Advertising, Conversion Rate Optimization 101, Landing Page, Social Commerce, Social Media
December 4, 2012 by 9 Comments

Facebook’s Desperate Attempt to Prove Its Value (Test it Yourself)

Last week Adobe and IBM both came out with studies about how little impact Facebook had on referrals to sales on Black Friday's online shoppers. Facebook then countered with their own evidence showing how they impacted traffic for retailers. Yes, … [Continue reading]

Filed Under: Advertising, Social Commerce, Social Media, web analytics
November 30, 2012 by Leave a Comment

Your CEO Doesn’t Trust That You’re Doing Your Job!

Did you see the startling statistic shared last week that 70 percent of CEOs have lost trust in marketers? If you're a marketer, like I am, that should alarm you. According to the recent Fournaise 2012 Global Marketing Effectiveness Program, … [Continue reading]

Filed Under: CMO, Social Commerce, Social Media, Strategy
November 27, 2012 by 5 Comments

Conversion Optimization 101: Social Media Landing Pages

This week's conversion optimization challenge is to offer recommendations on a socially promoted whitepaper campaign. Bloomreach recently launched a Twitter campaign including some promoted Tweets to gain traction for their latest whitepaper, … [Continue reading]

Filed Under: Ad Continuity, B2B, Big Data Marketing, Content Marketing, Conversion Rate Optimization 101, Landing Page, Social Media, Web Design
November 26, 2012 by 1 Comment

Conversion Optimization 101: Copywriting Perspectives in Email Marketing

Last week's conversion optimization challenge was to take a look at the webinar invite sent out by WriterAccess.com with the subject line: Webinar Invite: Lessons Learned From 90,000 Content Orders.  The email contained two major obstacles and a … [Continue reading]

Filed Under: Content Marketing, Conversation, Conversion Rate Optimization 101, Copywriting, Webinar
November 20, 2012 by 4 Comments

70% of CEOs have lost Trust in Marketers

According to the recent Fournaise 2012 Global Marketing Effectiveness Program, which has interviewed more than 1,200 CEOs across North America, Europe, Asia and Australia, CEO's have lost faith in their marketing departments with their inability to … [Continue reading]

Filed Under: Strategy, Trends Tagged With:
November 19, 2012 by Leave a Comment

The Wizards of Social Media

The more remarkable the customer experience (or piece of content), the stronger the desire to share it through word of mouth and social media. Just barely exceeding expectations isn't enough. Remember, it’s important to be remarkable! The 3 … [Continue reading]

Filed Under: Social Media
November 16, 2012 by Leave a Comment

The About Us Page in a Social World

Since my column about the Power of the About Us page (remember 2006 when MySpace was really popular) was written, not a week goes by that I don’t receive a comment about it.  Every website needs an "About Us" page, it’s one of the most important … [Continue reading]

Filed Under: Content, Customer Experience, Personal Branding, Social Media, Web Design
November 15, 2012 by 2 Comments

Conversion Optimization 101: Email Marketing – Webinar Invites

This week's Conversion Optimization challenge is to take a look at the following email I received from WritersAccess.com with an offer to attend a webinar: The subject line was: Webinar Invite: Lessons Learned From 90,000 Content Orders What would … [Continue reading]

Filed Under: Conversion Rate Optimization 101, Email, Webinar
November 14, 2012 by 4 Comments

Conversion Optimization 101: Perfectly Persuasive PPC Landing Pages

Last week, in our Conversion Optimization challenge we looked at the following PPC ad: and the corresponding landing page (image capture below): How would you optimize the ad and the landing page? My general guidelines for marketing … [Continue reading]

Filed Under: Ad Continuity, Content Marketing, Conversion Rate Optimization 101, Landing Page, Landing Page, Lead Generation, Personas, PPC, Scent, Search Marketing, Web Design