Even Your Shopping Cart isn’t Sacred

Birth of the Shopping Cart The first rolling shopping cart was created by a Piggly Wiggly owner in Oklahoma City. Once a regular basket got too heavy, customers headed straight for the check-out line.  This robbed stores of incremental … [Continue reading]

11 Social Media Tools & How to Use Them to Boost Conversions

Social Media has become a key component to the success of many businesses.  Contextual Advertising, real-time word-of-mouth sharing and positive reviews help generate lots of traffic.  If you can't turn that traffic into sales or leads, then the … [Continue reading]

Omni-channel pricing with the connected customer

Sixteen painful minutes standing there while those behind us whispered obscenities under their breath. It wasn't our fault. Standing on line waiting to complete a simple transaction should never be so painful. Let me tell you a story about how … [Continue reading]

While I Have Been Gone…

First, I would like to apologize for not blogging here and sharing with you. It isn't because I have stopped writing or haven't been busy with our new startup, speaking and clients but I have been writing elsewhere. A few of the things I have … [Continue reading]

Digital Marketers they think you suck!

In this presentation below, Professor Mark Ritson (@markritson) takes on our growing obsession with social media. He explores how social media data gets pumped up so it outshines traditional media returns. He examines the fallacy of the independent … [Continue reading]