Get Buy-In From Skeptics – A Conversion Rate Optimization Case Study

Gerald’s grandpa is a 71 year old luddite who doesn't use email or a smartphone.  So how did Gerald get his grandpa, the CEO of an old school catalog retailer, to champion a highly technical  shopping cart and checkout development initiative?  Gerald … [Continue reading]

Where do companies and entire industries go to die?

Listen to Bryan explain how businesses that can’t seem to get into the mindset of their customers are failing and what you can do to avoid that pitfall.  Mitch Joel from Six Pixels of Separation interviews Bryan Eisenberg about the Buyer Legends … [Continue reading]

What A Used Car Salesman Can Teach You About Empathy

He pushy pushed his way up towards the stage. I had just finished presenting the keynote at Driving Sales, an automotive dealers conference. He thrust out his hand and eagerly shook mine; saying “thanks ... blah blah blah…. “ And then I heard him … [Continue reading]

Can Your Company Deliver What Marketing Promises?

As marketers are given better tools for storytelling, it may become harder for companies to deliver on the promises they are making. If I promised to give you $25,000 as a gift and then only gave you $10,000 you might be grateful, but you’d also be … [Continue reading]

How to Get Traction for your Startup Business

Most business owners (who aren’t in stealth mode) want to get the word out about their new ventures in order to help build credibility, and trust. Those are critical barriers to overcome when you are a new start-up without a track record. I am no … [Continue reading]