Last week, in our Conversion Optimization challenge we looked at the following PPC ad: and the corresponding landing page (image capture below): How would you optimize the ad and the landing page? My general guidelines for marketing … [Continue reading]
November 12, 2012 by 8 Comments
Companies spend $92 on Driving Traffic Compared to $1 on Customer Experience
by Column Five Media. What are you doing to optimize that spend ratio in 2013? Are you planning on investing in a/b testing, usability tests, heuristic/expert evaluations, optimization software. customer journey analysis, personas, or marketing … [Continue reading]
November 8, 2012 by 8 Comments
Conversion Optimization 101: PPC Landing Pages
This week's Conversion Optimization challenge is to look at a PPC ad I found on Google for the search term "SEO Management Software." Here is the ad I clicked on: and here is the landing page (image capture below): How would you … [Continue reading]
November 7, 2012 by 2 Comments
Conversion Optimization 101: Selling with Video
Last week in our Conversion Optimization challenge I asked, how would you improve this Quick Tour demo video found on the homepage of UserTesting.com. I won't tell you any more about them. If you don't know them it's because the video should do a … [Continue reading]
November 6, 2012 by 1 Comment
The Grok’s Not to Miss Links for the Week of November 6th, 2012
Retailers, Black Friday is right around the corner. Super Storm Sandy has already impacted businesses this past week in many ways. Time is running out to make sure you are all ready for the holidays. As Andrew Goodman points out Your Holiday PPC … [Continue reading]
November 1, 2012 by 12 Comments
Conversion Rate 101: Demo or Explainer Videos – Presenting Effectively
Since we just finished looking at how to optimize ecommerce product or hero images, I thought we should look at how to get the best demo or explainer video to help sell your service or product. There is no question video marketing is hot, but doing … [Continue reading]
October 31, 2012 by 21 Comments
Halloween Special: Frightening Landing Pages
Trick not treat! Most visitors clicking your promotions hope that you'll offer them with some tasty treat. If instead you do things that shake their enthusiasm and frighten them from taking advantage of your offer, they'll just bail on you no … [Continue reading]
