Complex Sales and the Persona Creation Process

How do you define a complex sale? Is it a B2B purchase? Is it planning a family vacation for 2 adults and 3 kids ranging in age from 4-12. Can it be purchasing new pillows for your bed? How about when deciding on an enterprise testing and targeting … [Continue reading]

What People Do on Your Site and Why

Ever since Google Analytics was introduced in 2006 people began an obsession with "what" happened on their website. They could understand that a certain number of visitors came to the website, that so many of them used the internal search, and that … [Continue reading]

What Makes a Good Online Copywriter?

Good Copywriters Are ... "What makes for good online copywriting?" Both marketers and copywriters have their reasons for asking this question. "Can you recommend a good online copywriter?" Ah. Unfortunately we have considerably fewer answers to … [Continue reading]

Hidden Secrets of the Amazon Shopping Cart 2.0

You may be in a test cell right this moment. Go to Amazon.com, search for a book and look at their add to cart button, ready to buy area. Is the background of the box white or blue? Amazon is doing a significant test to their add to cart button … [Continue reading]

Google’s Search Magic Revealed

The closer you look, the less you see... Caught up in the day-to-day rhythm of business we rarely take the time to zoom out and see the big picture. Google search seems like magic and it only gets more magical. Let’s take a look at magic. Your … [Continue reading]