Last week's Conversion Optimization 101 challenge, asked you to look at the eBags TLS Workstation Laptop Backpack and the product image(s) they use. I asked you to let me know what things would you test as the primary image display? They have … [Continue reading]
October 27, 2012 by Leave a Comment
Confessions of an Online Marketing Tool Junkie
It's fun to play with the latest shiny new object and marketing tools, but remember marketing success rarely happens because of the tool. Success happens because of what the people and process you have in place do with the tool. Invest in your … [Continue reading]
October 26, 2012 by 2 Comments
Grab Your Free Kindle Copy of a Great Business Book This Weekend Only
My friend Tim Miles has his birthday this weekend. So he decided that this weekend he will be giving away his book, Good Company – Making It, Keeping It & Being, for free on Amazon. I want you to help me give Tim a present back for giving of … [Continue reading]
October 26, 2012 by 5 Comments
Google Adwords Conversion Rates by Industry
My friend, Larry Kim just published some research his company Wordstream just released. Wordstream used the data collected by the AdWords Performance Grader, a free AdWords account audit tool which has evaluated over $1 billion dollars in … [Continue reading]
October 25, 2012 by 3 Comments
TheGrok’s Not to Miss Links for the Week of October 25th, 2012
I know not everyone can keep up with everything Jeffrey and I read or share during the week. Here are some of those links you don’t want to miss this week: If you are doing any kind of Content Marketing, you'll want to grab a copy of the 2013 … [Continue reading]
October 24, 2012 by 33 Comments
Conversion Optimization 101: Make Your Product Image Sell
Social media and ecommerce are becoming even more visual. With apps like Pinterest, Instagram, etc., the use of the correct photograph and even well shot video is critical in selling your products effectively. So let's take a look at a product … [Continue reading]
October 23, 2012 by 61 Comments
Average Conversion Rate by Industry 2012
For MarketingSherpa's 2012 Website Optimization Benchmark Report they surveyed participants and asked them to write in what their average conversion rate was. Here is a chart of the results: While this is survey data and not the most accurate, at … [Continue reading]
October 23, 2012 by 62 Comments
Conversion Optimization 101: Optimizing Complex Web Forms (w/ 10 Point Checklist)
Last week, I asked you to review and comment on how you would optimize this beautifully designed, but non-optimized form: The three most common form design problems: Forms that fail to reduce fear Forms that fail to build trust and … [Continue reading]
