How are you handling social media at your business? Chris Boudreaux from the Social Media Governance blog has a collection on 80+ companies social media policies and growing. There are an additional 30+ social media policies here, including an interesting one from Kodak (PDF) and a link to an Edelman report on how President Obama used social media for his campaign (PDF).
Key points you want covered in a social media policy:
- Clearly define the extent and definition of what constitutes social media and social networking.
- Make it clear that the views expressed by your employees are theirs alone and do not necessarily represent the views of the company and that employess should manage all appropriate disclaimers and disclosures.
- Information published by your employee should comply with the company’s confidentiality and disclosure of proprietary data policies.
- Detail the review process if any to ensure about what is being mentioned is appropriate.
- Do not reference or site company clients, partners, or customers without their express consent.
- Respect copyright laws, and reference or cite sources appropriately. If and how employees can use company logos or trademarks.
- Social media activities should not interfere with work commitments.
It would also be helpful to be sure you are in alignment with Womma’s code of ethics. This should help ensure your social media policy is not too draconian. Are you still wondering if you need a social media policy? Here are three good reasons why you should have a social media policy.
Do you have a social media policy currently, are you contemplating having one?