How to Design High-Converting Mobile Landing Pages {includes video}

Video thumbnail for youtube video How to Design High-Converting Mobile Landing Pages {includes video} by @TheGrok

To create effective landing pages, you should understand the anatomy of a landing page and it should be part of your landing page and optimization framework. After optimizing thousands of landing pages over the years, I want to offer this framework for understanding the 10 key elements of a perfect … [Read more...]

5 Dimensions of Landing Page Element Success

Always Be Testing Cartoon courtesy of Sean DSouza

Last time, I shared with you the 10 landing page elements, such as the call to action, that make up the anatomy of a landing page. Once you have identified your elements, there are five dimensions to evaluate if the elements will work at converting your visitors. The five dimensions … [Read more...]