I couldn't be prouder of my MarketMotive conversion certification students. Two semesters ago, one of those volunteer sites, a mobile application provider, increased their conversion rate by over 100% based on the recommendations of one of my students and today I was thrilled to hear about one of … [Read more...]
April 9, 2010 by 11 Comments
5 Dimensions of Landing Page Element Success
Last time, I shared with you the 10 landing page elements, such as the call to action, that make up the anatomy of a landing page. Once you have identified your elements, there are five dimensions to evaluate if the elements will work at converting your visitors. The five dimensions … [Read more...]
March 26, 2010 by 6 Comments
Anatomy of a Landing Page: Design Elements Exposed
Landing pages have become an important part of the marketer's toolbox. To create effective landing pages, you should understand the anatomy of a landing page and it should be part of your landing page and optimization framework. After optimizing thousands of landing pages over the years, I want to … [Read more...]
December 4, 2009 by 7 Comments
Obama’s ’08 Campaign: Using Data to Win
Next week I'll be traveling to Chicago to join hundreds of fellow marketers at Search Engine Strategies Chicago, where I'll be doing a couple of sessions. There are many new and interesting sessions. I'm looking forward to attending the keynote by Dan Siroker, who led the analytics team for Barack … [Read more...]
November 10, 2009 by 5 Comments
Design for Persuasion
Ask any designer what makes a great design for a web page or web site and you'll almost always here the same common themes; usability, intuitiveness, feel/mood, eye catching, etc. Yet few will respond with what makes your business revenue - how the page converts visitors to take the action you want … [Read more...]
September 16, 2009 by 1 Comment
When Web Analytics Lie
What happens if your onsite web analytics look good, but you still aren’t drawing conversions? Mike McDonald, of WebProNews caught up with me after one of my site clinics at Search Engine Strategies for an interview on Creating a Self-Service Sales Cycle. After looking at the analytics, I … [Read more...]
