How to Design High-Converting Mobile Landing Pages {includes video}

Video thumbnail for youtube video How to Design High-Converting Mobile Landing Pages {includes video} by @TheGrok

To create effective landing pages, you should understand the anatomy of a landing page and it should be part of your landing page and¬†optimization framework. After optimizing thousands of landing pages over the years, I want to offer this framework for understanding the 10 key elements of a perfect … [Read more...]

The Future Shopper

Interactive Display in Store

There is hardly anyone who would argue over the impact that search, social, and mobile technologies have had on the customer buying process over the last five years. However, while many companies worry about keeping ahead of their competition, they actually have a much bigger issue - keeping pace … [Read more...]

Digital Sales in a Mobile App World

l_600_362_7B86178B-DEDF-41A9-BA1A-66CAC8211F86.jpeg

This cartoon from The Oatmeal blog really summarizes people's behavior about buying expensive mobile devices but balking at paying $0.99 for an application. Human beings involved in a marketplace are both unpredictably predictable and predictably irrational, which leaves plenty of room for … [Read more...]