How to Prove That Your Designer Is Costing You Money {4:00 video}

Video thumbnail for youtube video How to Prove That Your Designer Is Costing You Money {4:00 video} - Bryan & Jeffrey Eisenberg

Often times, marketers approach me to tell me they think something is wrong with their page but they aren't sure how to convince their designer or management that their are any issues. In this four-minute video, I share a simple technique and how to use attention mapping software like … [Read more...]

PPC Optimization: The Road to Recovery Workshop

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In a couple of weeks, I will be on the road again to help people optimize their Pay Per Click marketing efforts. From July 7-9th, I'll be in Boston, Philadelphia and New York City for the Online Marketing Summit tour. Here is a description of the PPC Optimization workshop I'll be doing: Over $10 … [Read more...]

Obama’s ’08 Campaign: Using Data to Win

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Next week I'll be traveling to Chicago to join hundreds of fellow marketers at Search Engine Strategies Chicago, where I'll be doing a couple of sessions. There are many new and interesting sessions. I'm looking forward to attending the keynote by Dan Siroker, who led the analytics team for Barack … [Read more...]