Professional Speakers, Best Selling Authors, Online Marketing Pioneers
We want it simple! Given a choice, human beings choose simple over complicated virtually every time. Searching with Google is simple. You type in a few words and Google delivers the most relevant results. So, what could be simpler than Google pay-per-click advertisements? People search … [Read more...]
In my previous life, I was a social worker who helped mentally ill and chemically addicted adults on their road to recovery. I see many of the same symptoms of addictive behavior in too many pay-per-click (PPC) advertisers today. After all, there's something terribly seductive about the … [Read more...]
In a couple of weeks, I will be on the road again to help people optimize their Pay Per Click marketing efforts. From July 7-9th, I'll be in Boston, Philadelphia and New York City for the Online Marketing Summit tour. Here is a description of the PPC Optimization workshop I'll be doing: Over $10 … [Read more...]
Actually the answer is pretty simple. You haven't given me sufficient reason to choose you over your competitors. Today's customer has more choice, more knowledge, and even tabbed browsing to evaluate you and distinguish you from all of your competitors. In the few seconds they'll invest in your … [Read more...]
When we audit clients' PPC (define) accounts, we look at their work from two aspects: the technical and the creative. While a 95-character ad shouldn't be so challenging, common flaws appear in almost every account. Let's start out by examining the creative aspect. Creating the PPC … [Read more...]
