How to Launch a Newsletter That Readers Want to Read!

This week marks the 15th anniversary of my good friend Dr. Ralph Wilson's newsletter, Web Marketing Today. Dr. Wilson's newsletter was among the first newsletters I subscribed to in the mid nineties that got me started on my path to understanding what was happening on the internet. To this day I … [Read more...]

How to Improve a Product Page – Part I

My good friend, Dr. Ralph Wilson spent some time with me at the eMetrics Marketing Optimization Summit to discuss with me how to improve a product page. … [Read more...]