8 Characters That Could Make Amazon.com Millions

amazon ship to multiple

Yesterday, my aunt Arlene called me in a panic. She had an appointment to run to and an online shopping cart full of gifts for her grand-children and great nieces and nephews and couldn't figure out how to ship them to their multiple addresses. Amazon.com does a pretty good job at letting you put … [Read more...]

Strategy Challenges for Effective Online Marketers, Part 2

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In my last column I covered the first three of seven online marketing challenges. Marketers often find they need to: Reach more people. Reach better people. Have more resources. Improve testing and usability. Redesign. Obtain better metrics. Improve conversion rates. Let's … [Read more...]

69 Free (or low cost) Tools to Improve Your Website

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1. UserTesting.com UserTesting.com has built a large panel of users who will record their on-screen actions and voice as they use your website. For each user’s test session, you get a video and their written summary. It costs $29 and is typically ready in one hour. The users are pre-screened to … [Read more...]