A Tale of Two Publishers: And What Every Business Needs to Know

Ashman primary drivers of HuffPost model slide

It is the best of times and the worst of times for some businesses. Many look at the world and see the opportunities of being data rich, customer centric, and nimble while others imagine they can bring their old school thinking to the new media, always-on connected customer. They sit cross-fingered … [Read more...]

Measuring Social Media: An Interview with Jim Sterne & Avinash Kaushik

Video thumbnail for youtube video Measuring Social Media: An Interview with Jim Sterne & Avinash Kaushik - Bryan & Jeffrey Eisenberg

Just last week, I had the pleasure of keynoting the fabulous eMetrics Conference in San Jose. While there I had a chance to sit down with my good friends Jim Sterne and Avinash Kaushik to discuss Jim's latest book Social Media Metrics: How to Measure and Optimize Your Marketing Investment. If you … [Read more...]

The Portability of Content: Implications on Usage, SEO and Tracking

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Last week, I moderated several sessions on Emerging Trends at the eMetrics Marketing Optimization Summit. A couple of the sessions were about measuring social media. That same morning announcements were made regarding the deals Twitter had struck with Microsoft Bing and with Google. With Microsoft … [Read more...]

Strategy Challenges for Effective Online Marketers, Part 2

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In my last column I covered the first three of seven online marketing challenges. Marketers often find they need to: Reach more people. Reach better people. Have more resources. Improve testing and usability. Redesign. Obtain better metrics. Improve conversion rates. Let's … [Read more...]

When Web Analytics Lie

What happens if your onsite web analytics look good, but you still aren’t drawing conversions? Mike McDonald, of WebProNews caught up with me after one of my site clinics at Search Engine Strategies for an interview on Creating a Self-Service Sales Cycle. After looking at the analytics, I saw … [Read more...]