When you consistently deliver a great customer experience, build a great product and develop a brand people trust you don’t have to try as hard to convert your visitors.

Check out an old version of the DropBox home page:

dropbox old home page

Check out what their home page looks like today:

DropBox homepage 12-12-12

What are your plans to deliver that kind of reputation in 2013?

Please share if you think others would benefit.