September 2009 - Bryan Eisenberg & Jeffrey Eisenberg

69 Free (or low cost) Tools to Improve Your Website

September 30, 2009

1. UserTesting.com UserTesting.com has built a large panel of users who will record their on-screen actions and voice as they use your website. For each user’s test session, you get a video and their written summary. It costs $29 and is typically ready in one hour. The users are pre-screened to ensure they can follow instructions, stay on task and verbalize their thoughts. UserTesting is fast, easy and inexpensive. Users are prescreened and rated by previous clients so the quality…

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Top 10 Online Retailers by Conversion Rate: August 2009

September 30, 2009

Bryan Eisenberg

Benchmarks, conversion rate, Ecommerce

Here are the top 10 converting websites for August 2009*. These are based on Nielson Panel data and are calculated by user to final conversion. Conversion-rate data is based on visitor conversion rates, not session conversion rates: i.e., No. of unique customers/No. of unique visitors. 1. Schwan’s 45.1 2. ProFlowers 34.1 3. Vitacost 24.4 4. Woman Within 24.1 5. Blair 22.2 6. 1800flowers 20.5 7. AbeBooks 19.2 8. Amazon 17.0 9. QVC.com 16.8 10. DrsFosterSmith.com 16.2 < *Source: Nielsen Online…

SEM Konferansen 2009

September 27, 2009

Bryan Eisenberg

Uncategorized

I am back from Norway after having presented at the SEM Konfersansen 2009 to a great group of Search Marketers. I think they received the core of my message which was that most of them don’t have a traffic problem but a conversion problem. Organized by the IMNA/ IAB Norway this show brought together some fabulous speakers from around the globe. Ola Hanø (a fabulous host) reached out to the likes of Rand Fishkin (accompanied by his lovely wife Geraldine),…

How to Trim the Online Ad Budget

September 25, 2009

Bryan Eisenberg

Advertising, Optimization, PPC, Trim the Fat

I hear one big question over and over again when I speak: where do I trim the fat from my online budget? If you aren’t being asked to do more with less, then just wait. You will. Online marketers that have well-monitored stews of traffic on their site are hesitant to do anything other than add to the traffic pot. The thought of shifting or slashing online budgets and risking traffic is surely keeping many marketers up way past their…

TheGrok’s Not to Miss Links for the Week of 9/22/09

September 22, 2009

Bryan Eisenberg

Not to Miss Links

On October 8th, I will be keynoting Econsultancy’s inaugural Peer Summit in New York. In order that Econsultancy readers could get to know the speakers better I was interviewed by Rebecca Lieb, who oversees Econsultancy’s North American operations. I also had the pleasure to post my first guest blog on the Econsultancy blog – Omniture’s acquisition by Adobe has people saying “Huh?” I’d love to hear your opinion about the acquisition as well. I also covered OMMA’s Global 2009 Keynote:…

Free Pre-Recorded Webinar: Recession Marketing: Pre-Click to Post-Click

September 21, 2009

Bryan Eisenberg

Personalization, Personas, PPC, Search Marketing, Webinar

If you couldn’t join us last Wednesday, you can join us with this recorded version of Recession Marketing: Pre-Click to Post-Click. Join Craig Danuloff, from ClickEquations and David Brussin from Monetate as we explore using personas to create better pay per click or paid search ads and a better persona-lized experience all the way to conversion.

When Web Analytics Lie

September 16, 2009

Bryan Eisenberg

Interview, web analytics

What happens if your onsite web analytics look good, but you still aren’t drawing conversions? Mike McDonald, of WebProNews caught up with me after one of my site clinics at Search Engine Strategies for an interview on Creating a Self-Service Sales Cycle. After looking at the analytics, I saw that not a single page had a bounce rate over 20 percent and no page had an exit rate bigger than 30 percent. However, the conversion rate was under 1 percent.…

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