Archive

2 Ways to Legally Spy on Your Competition

Last week, I had the pleasure to present a webinar sponsored by Compete titled “How to Legally Spy on Your Competition.” Many people on that webinar requested a list of the tools that I mentioned on the call. I thought I’d share them here as well. For specific examples on how to use each of these tools, please check out the recording of the webinar. 1. How are your competitors doing now? One of the most common questions heard across boardrooms,…

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Free Conversion Rate Consulting – Want Some?

I couldn’t be prouder of my MarketMotive conversion certification students. Two semesters ago, one of those volunteer sites, a mobile application provider, increased their conversion rate by over 100% based on the recommendations of one of my students and today I was thrilled to hear about one of our volunteer websites increasing conversion rates by over 50% in just one week. I need more volunteer websites to work with my students. In order to achieve their certification, my students must perform…

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Simplicity: Google’s Secret Pay-Per-Click Tax

We want it simple! Given a choice, human beings choose simple over complicated virtually every time. Searching with Google is simple. You type in a few words and Google delivers the most relevant results. So, what could be simpler than Google pay-per-click advertisements? People search for stuff, you craft a 95-character advertisement with a URL based on that search, you make a bid telling Google how much that searcher is worth to you, searchers click on your ad and go…

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An Intervention for a PPC Addict

In my previous life, I was a social worker who helped mentally ill and chemically addicted adults on their road to recovery. I see many of the same symptoms of addictive behavior in too many pay-per-click (PPC) advertisers today. After all, there’s something terribly seductive about the simplicity of creating a PPC (define) ad; within moments your ad shows up and gets you clicks. As the high continues, you crave more, adding more keywords and new campaigns to keep increasing…

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Jeffrey Eisenberg, Bryan Eisenberg & John Quarto-vonTivadar are the inventors of Persuasion Architecture.

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