August 2011 - Bryan Eisenberg & Jeffrey Eisenberg

Optimization Thursday is coming to Dallas 9/8/11

August 29, 2011

Optimization Thursday is a fun, educational, inspirational event and a must for all people interested in optimizing digital experiences. It’s educational networking in a format that provides a monthly forum for people to talk, to debate and to discuss various conversion optimization challenges over beverages and appetizers while networking with other professionals interested in online marketing and optimization. For this first ever Optimization Thursday, Abhi Jadhav of Travelocity and Jeffrey Eisenberg of Eisenberg Brothers & Associates will briefly discuss their…

Data Rich, Optimization Poor

August 12, 2011

Bryan Eisenberg

Continuous Improvement, Optimization, Strategy, web analytics

Building an optimization culture is hard and it seems that it might be getting harder. My friend Avinash Kaushik, the analytics evangelist at Google, recently shared an important stat and his observation on Google+: Only 22% of companies have a strategy that ties data collection and analysis to business objectives. Down from 25% last year. [Source: Econsultancy Online Measurement & Strategy report http://goo.gl/OGscu] The problem is not the tool. The problem is you and me and our management. Think of it…

5 Reasons Your Competitors May Be Kicking Your B&^(

August 10, 2011

Bryan Eisenberg

Competitive Intelligence, Continuous Improvement

There are a finite number of ways to stand out and capture significant market share in any marketing category. You can be lowest price driven (a dangerous path), operationally excellent, channel dominant, or focused on customer intimacy. Many companies excel at two or three but it is nearly impossible to excel at all of them. Can you name the company that does? Here are 5 strategies companies use to become market leaders. They have efficient operations – Operations that let…

Accidental Marketing: Have We Changed in the Last Decade?

August 9, 2011

Bryan Eisenberg

Strategy

I originally published Accidental Marketing on ClickZ September 10th, 2001. How much in our world has changed in the last decade? Has your organization changed to make sure they aren’t doing any accidental marketing? What are the obstacles holding organizational change back? Here is the article as it appeared when I first wrote it: —————————————– No, no, that’s not the title of Seth Godin’s next book. “Accidental marketing” refers to a pervasive Web-based trend that is focused on the “how”…

Conversion Industry Wins, Conferences, Catching Up and All That Jazz

August 5, 2011

Bryan Eisenberg

Seminar, Speaking, Webinar

Conversion and testing are what Jeffrey and I have predicted would be sexy since 1998. Luckily, even a broken clock is right two times a day and the recent news around companies we’re invested in: BoostCTR.com, Tagman.com and Monetate.com may finally prove us right (see below). We’re also encouraged by the amount of keynote presentations we’ve had to turn down in the USA and internationally. Conference season will soon have me missing my family. I love meeting new people, please come…

Archive

Optimization Thursday is coming to Dallas 9/8/11

Data Rich, Optimization Poor

5 Reasons Your Competitors May Be Kicking Your B&^(

Accidental Marketing: Have We Changed in the Last Decade?

Conversion Industry Wins, Conferences, Catching Up and All That Jazz