Free! – The Website Testing & Optimization Buyer’s Guide for the Enterprise
I’m sure you will find this shocking; occasionally I get frustrated with the corporate decision making processes. A couple of months ago the CEO of an Internet Retailer Top 100 website asked me for my opinion about which testing and targeting tool his team should use. I told him what I recommended based on what knew from my experience with clients and anecdotally from colleagues. When I spoke with him a few weeks later he told me that his team…