Oh Goody, It’s Free
On my way to writing about pricing tables, Jeffrey (my brother and business partner) shared with a client his thoughts on the use of “free.” I insisted that before discussing pricing in this column he should help me cover the phenomenon of free. After all, shouldn’t we discuss price before we discuss value? There is true magic in free – you can see it everywhere. It’s hard to discuss free without referencing Dan Ariely and Chris Anderson. Most of the discussions online…