Archive

What People Do on Your Site and Why

Ever since Google Analytics was introduced in 2006 people began an obsession with “what” happened on their website. They could understand that a certain number of visitors came to the website, that so many of them used the internal search, and that so many clicked here versus there. However, in order to progress to the next level in the analytics journey, you need to begin to understand “why” these things happen. Are there particular elements that decide certain behaviors on…

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What Makes a Good Online Copywriter?

Good Copywriters Are … “What makes for good online copywriting?” Both marketers and copywriters have their reasons for asking this question. “Can you recommend a good online copywriter?” Ah. Unfortunately we have considerably fewer answers to that one (although we wish we were busting at the seams with them). So one day, I enlisted my colleagues in brainstorming the answer to this related question: “What qualities must a good onlne copywriter possess?” Here are 13 things that we would look…

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Hidden Secrets of the Amazon Shopping Cart 2.0

You may be in a test cell right this moment. Go to Amazon.com, search for a book and look at their add to cart button, ready to buy area. Is the background of the box white or blue? Amazon is doing a significant test to their add to cart button and the area surrounding it, what I call the “ready to buy” area. This is the first major test of this area I have seen in years. In 2008, I…

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Google’s Search Magic Revealed

The closer you look, the less you see… Caught up in the day-to-day rhythm of business we rarely take the time to zoom out and see the big picture. Google search seems like magic and it only gets more magical. Let’s take a look at magic. Your brain, mine too, tricks you. The human brain fills in gaps to make sense of our world. For example in the image below what do you see? Do you see a triangle? You…

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Jeffrey Eisenberg, Bryan Eisenberg & John Quarto-vonTivadar are the inventors of Persuasion Architecture.

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