March 2014 - Bryan Eisenberg & Jeffrey Eisenberg

How to Get More Leads with Persuasive Scenario Planning

March 27, 2014

B2B, Complex Sales, Content Marketing, Personas, Strategy, Webinar

Take 30 minutes during your lunch break today and catch Jeffrey’s webinar with Marketo on “More Effective Lead Generation Using Persuasive Scenario Planning.” Jeffrey will show you a scenario narrative process that ensures all business decisions are made explicitly by the team that owns the results instead of implicitly by the creative and/ or technology teams. Following this process will help you drive more micro and macro-conversions, improve testing and boost the effectiveness of your marketing communications. If your bottom line…

SXSW, Not All That Keeps CMOs Up at Night

March 7, 2014

Bryan Eisenberg

Brand, Customer Experience, Trends

It sounds like IT, not marketing! Data breach, identity protection, customer security – these are terms that never concerned marketers much. The breaches that retailers Target, Neiman Marcus, Zappos, and other brands like Evernote, Living Social, LinkedIn, and Adobe suffered have impacted the way consumers are interacting with brands. Security is now also a chief marketing officer’s (CMO) challenge – it is no longer only a worry for the chief information officer (CIO) or chief technology officer (CTO). The challenge…

Conversion Optimization 101: Opt-In Overlays

March 5, 2014

Bryan Eisenberg

blogging, Conversion Rate Optimization 101, Form Design, Landing Page, Opt-in overlay, Optimization, Web Design

Last night, at a get together hosted by Noah Kagan of AppSumo, I was with my friend Peep Laja and several other conversion optimizers, Austin being declared the Conversion Capital of the World now. 🙂 Coincidentally, I was on his ConversionXL blog earlier in the day (his content is worth reading) and I grabbed a screen shot of his Opt-In overlay. There are so many good things about this design, but there are also a few things that should be…

Can I Help Inspire Your Organization to Change in 2 Links?

March 3, 2014

Bryan Eisenberg

Advertising, Big Data Marketing, Brand, Customer Experience, Strategy, web analytics

I want to share two links I reviewed last week that will hopefully change the way you look at digital marketing & advertising and the way you manage data in your organization. Digital marketing seems to push people to be more analytical in their approach and there is nothing wrong with that, but you need to add the creative and intuitive side to your digital storytelling and marketing analysis. Start with this video (thanks to Jeff Sexton for the share):…

Archive

How to Get More Leads with Persuasive Scenario Planning

SXSW, Not All That Keeps CMOs Up at Night

Conversion Optimization 101: Opt-In Overlays

Can I Help Inspire Your Organization to Change in 2 Links?