conversion rate Archives - Page 6 of 7 - Bryan Eisenberg & Jeffrey Eisenberg

Anatomy of a Landing Page: Design Elements Exposed

March 26, 2010

conversion rate, Optimization, Uncategorized, Web Design

Landing pages have become an important part of the marketer’s toolbox. To create effective landing pages, you should understand the anatomy of a landing page and it should be part of your landing page and optimization framework. After optimizing thousands of landing pages over the years, I want to offer this framework for understanding the 10 key elements of a landing page. Not all of the following elements always need to be on a page to create an effective landing page.…

The Ultimate Conversion Optimization Reading List

January 29, 2010

Bryan Eisenberg

Books, conversion rate, Optimization

If 2010 is the year of conversion rate optimization, then people are going to have to move beyond today’s simplistic tactical application (pushed mainly by tool vendors anxious to sell technology fixes) of basic landing page optimization and testing, to the strategic worldview that conversion optimization should play in an organization. Good conversion optimization should focus on uncovering and understanding your target market’s needs, your content strategy, and on delivering your brand promise and a remarkable customer experience. Great conversions come…

Free Conversion Rate Consulting

January 27, 2010

Bryan Eisenberg

conversion rate, Optimization

Yes, you read it right. I have the opportunity to offer 2 or 3 websites the opportunity to increase your conversion rate. A couple of weeks ago, I started teaching a Certification course in Conversion Rate and Landing Page Optimization course. It has been going great as one of my students just sent me this note: Thanks for teaching the course. It is simply fantastic. I have to admit that I was very skeptical when I first signed up but I couldn’t…

Is 2010 the Year of Conversion Rate Optimization?

January 15, 2010

Bryan Eisenberg

conversion rate, Optimization

This is not very digital, but even a stopped clock is correct two times a day. My first ClickZ column, “Marketing is NOT Sales” was written exactly nine years ago today I wrote this column. Soon after the dot-com crash, I wrote: “For all that’s being written about various marketing strategies, success in e-business, as in any business, isn’t about marketing or about design; it’s about sales… Ultimately, it’s about the conversion rate: the percentage of visitors your site can…

21 Secrets of Top Converting Websites – The Webinar 1/7/10 12pm EST

January 4, 2010

Bryan Eisenberg

B2B, conversion rate, Ecommerce, Lead Generation, Webinar

Can you spare an hour this week for what took me the past decade to put together? This Thursday, January 7, 12pm EST, courtesy of my friends at MarketMotive, you can join me for this free workshop on the 21 Secrets of Top Converting Websites. The average conversion rate for a website is around 3%, but many websites convert at 10% or higher. What do they do that you may not be doing? Bryan Eisenberg, who has been helping companies…

Design for Persuasion

November 10, 2009

Bryan Eisenberg

conversion rate, Optimization, Tools, Uncategorized, Web Design

Ask any designer what makes a great design for a web page or web site and you’ll almost always here the same common themes; usability, intuitiveness, feel/mood, eye catching, etc. Yet few will respond with what makes your business revenue – how the page converts visitors to take the action you want them to take! Following are some practical and commonly overlooked elements of landing- and buying-page design to help answer some the above questions and help you think about…

Training, Reporting, Avinash & Certification

November 2, 2009

Bryan Eisenberg

conversion rate, Interview, Optimization, Seminar, Speaking, Webinar

It’s now been almost 2 years since I last did my training session “Call to Action: Conversion Optimization Training” publicly. If you are looking to improve your conversion optimization efforts you’ll want to be there. I’ll be teaching a Search Engine Strategies Training course on November 5th, at the Downtown Conference Center in New York. The other course I haven’t offered in almost 2 years is Persuasive Online Copywriting. Well you’ll be hearing more about the availability of that course…

The Grok’s Not to Miss Links 10/23/09

October 23, 2009

Bryan Eisenberg

blogging, conversion rate, Interview, Not to Miss Links

Earlier this month, The Brand Show headed to Scottsdale, Ariz., for the BOLO 2009 annual conference presented by agencyside. I was one of the keynote presenters with Guy Kawasaki. After the presentations, the Brand Show sat down with many of the speakers and did interviews with them. These interviews include: Jim Lecinski, Managing Director of Global Sales and Service at Google and Amanda Vega, author of “PR in a Jar,” and Marc Poirier, President and co-founder of Acquisio. You can…