How to Guarantee Holiday Sales
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When Will You Be Spending FaceBook Credits?
When my brother Jeffrey and I wrote “Waiting for Your Cat to Bark?” we explained how in the evolution of sales and marketing history, the trend towards the reduction of friction for the customer is impacted by three factors: transportation, communications, and payment technologies. In my last column, while describing the Future Shopper, I illustrated one of the trends; how communication technology will affect the way that people buy. The other two facets of change are concurrent evolutions in transportation systems…
Digital Sales in a Mobile App World
This cartoon from The Oatmeal blog really summarizes people’s behavior about buying expensive mobile devices but balking at paying $0.99 for an application. Human beings involved in a marketplace are both unpredictably predictable and predictably irrational, which leaves plenty of room for intelligent optimization efforts. Yet much of the research about applications shows people love adding applications to their devices and following the common trend in software they are gravitating toward free. Another evolving trend is that the nature of…
Want More Actions? Leverage the Point of Action
Two weeks of West Coast jet lag while keynoting three conferences means a lot of parties. At a reception, a guy named Peter told me that he read my book “Call to Action” a few years ago and that he used it as the basis to redo his company’s shopping cart. Peter more than doubled conversions based on the advice we gave him. However, he said he had an unbelievable battle to explain and use an obvious technique: leveraging his…
7 Form Factors to Increase Conversions
My last two columns focused on evaluating the five dimensions that make the 10 design elements of the anatomy of a landing page convert better. A prominent feature found on many landing pages is a form to complete, or at the end of a retail landing experience, forms required to complete a check-out. I haven’t written about designing forms on ClickZ since 2004 or on how to reduce shopping cart abandonment since 2003. (Sorry, as you can see by the 300+ columns I’ve written here,…
21 Secrets of Top Converting Websites – The Webinar 1/7/10 12pm EST
Can you spare an hour this week for what took me the past decade to put together? This Thursday, January 7, 12pm EST, courtesy of my friends at MarketMotive, you can join me for this free workshop on the 21 Secrets of Top Converting Websites. The average conversion rate for a website is around 3%, but many websites convert at 10% or higher. What do they do that you may not be doing? Bryan Eisenberg, who has been helping companies…
8 Characters That Could Make Amazon.com Millions
Yesterday, my aunt Arlene called me in a panic. She had an appointment to run to and an online shopping cart full of gifts for her grand-children and great nieces and nephews and couldn’t figure out how to ship them to their multiple addresses. Amazon.com does a pretty good job at letting you put multiple addresses in your address book but when it came time to selecting which products go to which addresses a simple 8 characters could have made…
Top 10 Online Retailers by Conversion Rate: August 2009
Here are the top 10 converting websites for August 2009*. These are based on Nielson Panel data and are calculated by user to final conversion. Conversion-rate data is based on visitor conversion rates, not session conversion rates: i.e., No. of unique customers/No. of unique visitors. 1. Schwan’s 45.1 2. ProFlowers 34.1 3. Vitacost 24.4 4. Woman Within 24.1 5. Blair 22.2 6. 1800flowers 20.5 7. AbeBooks 19.2 8. Amazon 17.0 9. QVC.com 16.8 10. DrsFosterSmith.com 16.2 < *Source: Nielsen Online…