Web Design Archives - Bryan Eisenberg & Jeffrey Eisenberg

Mobile Is Not The Next Big Thing – It’s Already the Big Thing

May 18, 2015

In mid 2013, mobile Internet access surpassed fixed Internet access, and according to comScore the gap is only widening. Many people are not as easily frustrated with mobile as they are with desktop, because their expectations are still low. It was the same way in the late 90s and early 2000s with desktop experiences. However, that forgiveness won’t last very long. Consumers will keep expecting more and more great experiences like those they get from mobile-optimized companies like Amazon. As…

Developing a High Converting Landing Page {Slideshare}

May 10, 2014

Bryan Eisenberg

Ad Continuity, Conversion Rate Optimization 101, Customer Experience, Landing Page, Landing Page, Optimization, Web Design

This presentation should help you improve your current desktop and mobile landing pages as well as how to develop new ones. How to Design a High Converting Landing Page from Bryan Eisenberg I wanted to make sure people could take the context from each of my slides so I made sure to add speakers notes to my keynote presentation. If you would like to download a version of the presentation with all the notes for each slide you can find it…

How to Design High-Converting Mobile Landing Pages {includes video}

May 2, 2014

Bryan Eisenberg

Conversion Rate Optimization 101, Customer Experience, Landing Page, Landing Page, Mobile, Uncategorized, Web Design

To create effective landing pages, you should understand the anatomy of a landing page and it should be part of your landing page and optimization framework. After optimizing thousands of landing pages over the years, I want to offer this framework for understanding the 10 key elements of a perfect landing page and how to use it. This same framework works for both desktop and mobile landing pages, with the caveat that mobile landing pages need to be more bite-sized. 1. Logo: The…

Conversion Optimization 101: Opt-In Overlays

March 5, 2014

Bryan Eisenberg

blogging, Conversion Rate Optimization 101, Form Design, Landing Page, Opt-in overlay, Optimization, Web Design

Last night, at a get together hosted by Noah Kagan of AppSumo, I was with my friend Peep Laja and several other conversion optimizers, Austin being declared the Conversion Capital of the World now. 🙂 Coincidentally, I was on his ConversionXL blog earlier in the day (his content is worth reading) and I grabbed a screen shot of his Opt-In overlay. There are so many good things about this design, but there are also a few things that should be…

Why Everything You Thought About Mobile Might be Wrong

January 10, 2014

Bryan Eisenberg

conversion rate, Customer Experience, Mobile, Web Design

Today marks my 13th anniversary writing for ClickZ. I have seen change happen more slowly than I believed possible and more rapidly than I could notice in this evolving digital marketing space. So, is 2014 the year of mobile? Do you remember every time over the last decade, when everyone claimed the year of mobile was just about around the corner? We all know how many times the year of mobile didn’t happen. When Apple released the iPhone and Google…

Michelle Smith & Persuading Your Potential Customers

September 6, 2013

Bryan Eisenberg

Complex Sales, Content Marketing, Customer Experience, Personas, Search Marketing, Web Design

In order to plan the click-through-experience models, or persuasion scenarios, on a web site, we develop archetypical fictional characters composed from real data, called personas, who represent your buying audience. We must allow for multiple personas to reach many of the same pages or marketing entities (emails, ads, tweets, etc.), but must separately address their needs. Before designing a single pixel or writing a single word, we get a feel – using a wireframe – for the experience the personas…

10x Conversions, Complex Sales & Flipping the Funnel

August 22, 2013

Bryan Eisenberg

blogging, Complex Sales, Content Marketing, conversion rate, Customer Experience, Lead Generation, Optimization, Strategy, Web Design

Last week, Jeffrey and I were in the Bay Area of California to do some client training and work. On a quieter day we decided to visit our friends over at Marketo to catch up. A few months ago, we worked with their very talented team in redesigning much of the website, but two areas were set apart as a focus point of the redesign. As co-founder and VP of Marketing, Jon Miller would tell you how important having a…