Conversion Optimization 101: PPC Landing Pages

November 8, 2012

Conversion Rate Optimization 101, Customer Experience, Landing Page, Optimization, PPC, Search Marketing

This week’s Conversion Optimization challenge is to look at a PPC ad I found on Google for the search term “SEO Management Software.”

Here is the ad I clicked on:

and here is the landing page (image capture below):

How would you optimize the ad and the landing page?

Is this the best ad and landing page based on the intent and buying stage for the key phrase? What things would you like to test here?

*Update: For how we would improve this ad and landing page combination read:

Conversion Optimization 101: Perfectly Persuasive PPC Landing Pages

Bryan Eisenberg

Bryan Eisenberg is coauthor of the Wall Street Journal, Amazon, BusinessWeek, and New York Times bestselling books "Call to Action," "Waiting For Your Cat to Bark?," and "Always Be Testing." Bryan is a professional marketing keynote speaker and has keynoted conferences globally such as SES, Shop.org, Direct Marketing Association, MarketingSherpa, Econsultancy, Webcom, SEM Konferansen Norway, the Canadian Marketing Association, and others. In 2010, Bryan was named a winner of the Direct Marketing Educational Foundation's Rising Stars Awards, which recognizes the most talented professionals 40 years of age or younger in the field of direct/interactive marketing. He is also cofounder and chairman emeritus of the Web Analytics Association. Bryan serves as an advisory board member of SES Conference & Expo, the eMetrics Marketing Optimization Summit, and several venture capital backed companies. He works with his coauthor and brother Jeffrey Eisenberg. You can find them at BryanEisenberg.com.

Conversion Optimization 101: PPC Landing Pages

Conversion Optimization 101: Perfectly Persuasive PPC Landing Pages

Bryan Eisenberg

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