Why do companies like, Google, Microsoft, Forbes and HP call Bryan Eisenberg and Jeffrey Eisenberg to speak to their audiences?
For almost two decades, Bryan & Jeffrey have been showing them many things about the online world with one net result: how to get more people to do more things. Why do people buy? What makes them click? How does technology affect human behavior and what can we do to influence people? How do we use data to improve the customer experience? What takes a company from good to great? This is what Bryan & Jeffrey know. This is what they share.
Bryan Eisenberg, a former teacher with a great passion for sharing his rich knowledge, has been the keynote speaker for many corporate events and industry conferences around the world such as AdTech, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Gulltaggen, Dreamforce and the Canadian Marketing Association.
“Bryan spoke at our annual Marketing Kick-off, and it was fantastic. He immediately disarmed the marketing team with his great sense of humour. His content was both appropriate and relevant. Best of all his presentation spurned lots of conversation and actions once the marketers got down to writing their plans. Bryan’s content resonated.. He made it real…”
Sandy Perlman – Director, Central Marketing Group, Microsoft
Digital Marketing keynote presentations & training topics include:
- Customer Experience
- Big Data Marketing
- Marketing Optimization & Improving Conversion Rates
- Persona Marketing
- Online Advertising
- Content Marketing
- Social Media & Customer Experience
- How to Market to the Future Shopper
- Kaizen and the Customer Revolution
- Bloat: Becoming a “Lean” Corporation
“Bryan Eisenberg’s keynote presentation of “21 Secrets of Top Converting Websites” at our 2010 Online Merchandising Workshop received the highest rankings of any session in Shop.org’s history. I’ve had the privilege of knowing Bryan for many years professionally and personally. In all those years he’s been a consistent contributor and partner to Shop.org; delivering educational and inspiring content to our members. However, with “21 Secrets,” Bryan set a new standard for speaking excellence, appealing to everyone from managers to C-level executives. So – by popular demand we are inviting him back to our next event so more of our members can learn from this innovative presentation.”
Larry Joseloff – VP, Content, Shop.org
— Jason Miller (@JasonMillerCA) March 16, 2011
He has been the featured speaker/coach for many organizations such as Forbes, WebEx, New York University, Columbia University, Omniture, VMware, McAfee, Google, Yahoo!, LowerMyBills, and Microsoft. Bryan serves as an advisory board member of Search Engine Strategies Conference, and the eMetrics Marketing Optimization Summit. His credentials are second to none as he is considered among the top 10 user experience gurus, one of the iMedia Top 25 Marketers, one of the top 10 most influential marketers of 2009 and a 2010 DMEF Rising Star Award winner.
Some of our recent keynote speaking topics include:
Creating Legendary Brands: a business process to align metrics, customer experience and profits
In this motivational but practical presentation you will learn about Buyer Legends, a business process that uses storytelling techniques to map the critical paths a prospective buyer might follow on her journey to becoming a buyer. You will learn how this process aligns strategy to brand story to the buyer’s actual experience on their customer journey. Discover how these easy-to-tell stories reveal the opportunities and gaps in the customer’s experience within the current marketing & sales process. Learn how these legends communicate the brand’s story intent and critical touch point responsibilities to your entire team, within every level of an organization, from the boardroom to the stockroom. Business executives, business owner and marketers will delight in how Buyer Legends reconcile the creative process to data analysis; aligning metrics with previously hard-to-measure marketing, sales, and customer service processes. Buyer Legends deliver quick and tangible results. The first result is improved execution, communications, and testing. The second result is a big boost to the bottom line.
Performance Secrets of the Amazon
Amazon.com sold its first book in July of 1995. The company did not start out knowing substantially more than most other businesses, but because it was willing to think ahead, develop big data technologies and push the boundaries of how best to do business on the web, it is now the largest online retailer, capturing about 30 percent of every e-commerce dollar.
Amazon is ten years ahead of the curve and even leads strongly data-centric companies like Walmart. Every business needs to ask itself whether it will adopt big data business strategies. If the answer is ‘yes,’ then right now is the time to act. The nature of the game is changing so fast that waiting out the next ten years, trying to decide how or whether to change will leave many businesses in the dust. They will not be able to compete; they won’t even be able to catch up.
In this exciting, perhaps daunting, climate, you are wondering how you can start experimenting with and implementing big data solutions that solve your business problems and fit with your business goals. But, how do you do that? What does using big data to solve business problems and fit business goals’ mean?
When people look for an example of how big data benefits business, they usually point first to Amazon as the gold standard of how an online retailer uses big data to out-perform many of its competitors. This keynote will make sure you uncover and understand how to use the hidden secrets behind Amazon’s success and make it yours.
The Future Shopper: How Offline is the New Online
Nobody argues about if search, social, and mobile technologies impacted customers’ minds and buying behavior over the last five years. Today companies worry about keeping ahead of their competition; while the truly critical issue is keeping pace with their customers. Technological and social advances are forcing companies to embrace authenticity, improve customer experiences, or suffer the consequences . This session will show you how the convergence of communications, logistics and financial technology continue to evolve, as they always have, in order to reduce the friction in the customers’ buying process. You will understand all the ways these technologies will change our professional and personal lives in the near future. If your company isn’t prepared to handle this future, it could be after this session!
Watch this keynote presentation- includes a few attendee testimonials:
“Bryan has been the keynote speaker at our Norwegian events, Gulltaggen and the SEM-conference, several times. He is always appreciated and well liked as he has both extensive knowledge and is a really talented presenter. We are sure he will be back in the future as the Norwegians continues to ask for his insight in the digital market.
Bryan inspires our audiences to think differently!”
Anders Willstedt – Managing Director, INMA/IAB Norway
Men Data: How Marketing & Sales are Benefitting from Big Data Platforms
The old direct marketing mantra of “the money is in the list” should be modified today to say “the money is in the data.” Companies like Google, Facebook and Amazon have been leveraging massive amounts of data to dominate their respective industries. For example, Amazon uses big data to improve what products to highlight, how to deliver products at a better price than most of its competitors, how to ship more effectively, and how to merchandize more persuasively.
Big data has the potential to impact every aspect of your business. In this session, we’ll explore:
- how you can leverage big data
- what tools are available
- how to act on big data insights in real time
We’ll cover everything marketers need to know about big data for marketing and sales but might have been afraid to ask. No analyst skills required.
Bryan is consistently a best-in-class presenter for Shop.org industry events. One recent 2012 Shop.org Annual Summit attendee said it best when they deemed Bryan’s big data presentation as “worth the price of the event.” Bryan’s energetic style, customized messaging, and focus on the tactical tips every conference attendee wants and needs to learn make him one of our favorite people to work with – year after year.
Artemis Berry, Senior Director, Content and Community, Shop.org
— Lee Odden (@leeodden) August 14, 2012
Click here to view an early version of this big data keynote.
21 Secrets of Top Converting Websites
The average conversion rate for a website is around 3%, but many websites convert at 10% or higher. What do they do that you may not be doing? Bryan Eisenberg, who has been helping companies improve their conversion rates since 1998 will reveal 21 of his most valuable tips that will help you increase your conversion rate. In this fast paced session you’ll find relevant examples from retail sites, B2B sites, publishers and everything in between. You’ll learn the key principle of GTC – Get the Cash! You’ll never be able to look at a website the same way again.
“Jeff did an amazing job at Dreamforce 2011. Not only was he well prepared for our audience, but he encouraged participation through his personal style of engagement. He was able to present very potent content without overwhelming the audience—a great speaker all around.”
David Austin, Senior Manager, Web Analysis & Testing, SalesForce.com
“When looking for an anchor presenter for the SEMA Online Marketing Conference we found Bryan to be in high demand, and now we know why. He’s not only a dynamic presenter but he really knows his stuff and connects well to his audience. Our attendees, who aren’t at all shy about expressing their displeasure with sub-par presentations, gave him top ratings and actively sought out one-on-one meetings with him. We’re grateful to have him share his insight and experience this year, and look forward to working with him again in the future.”
Thomas Myroniak, Vice president Marketing and Member Services, Specialty Equipment Market Association (SEMA)
— Angie Schottmuller (@aschottmuller) March 25, 2010
Think Differently: 10 lessons learned from Steve Jobs and his marketing, retail and customer experience teams
Apple’s meteoric rise to the become the most valuable company in the world has many lessons for today’s marketers. How is it they leaped into the direct to consumer retail environment only over the last few years, yet outsell most of the best retail brands by a factor of 10x per square foot. Why are they among the most loved brands? Bryan will explore 10 insights learned from Steve Jobs and his marketing, retail and customer experience teams and share with you how you should be applying these insights to your business.
— Lee Odden (@leeodden) May 3, 2012
“I had the pleasure of working with Bryan on a presentation for our client conference. Bryan was sensitive to our specific needs, timely in the delivery of his content, and delivered a presentation to over 350 clients in an engaging, dynamic, and professional manner. Not only did Bryan deliver a great presentation, but he committed the entire day to our conference and guided multiple breakout sessions. All of his presentations were highly rated by attendees. Bryan is a pleasure to work with. I would highly recommend him to others considering his services.”
Rick Allen, Director of Strategic Initiatives, Mortgagebot
PPC Optimization: The Road to Recovery
Over $10 Billion dollars were spent on Pay-Per-Click advertising last year. A portion of that came out of your pocket. Are you satisfied you’re getting the maximum return on investment from it? Do you find it more and more challenging to continually increase your PPC effectiveness?
Google’s Chief Economist Hal Varian estimates that the average AdWords advertiser sees about $2 in revenue for every $1 they spend. That means that if you have margins of less than 50% on your products, you may be losing money. Only about 2% of Google AdWords advertisers will get the type of return on investment that makes continuing worthwhile. Are you part of that elite group?
PPC management can be costly and overwhelming. Never have 95 characters seemed so simple, yet proven so challenging. In this intensive workshop, you will learn tips, tricks and processes to increase your ROI and make your PPC investments worth continuing.
You’ll learn how to increase your PPC advertising ROI by 3x while mastering:
- The 7 most common PPC mistakes to avoid
- 4 hot metrics you should be monitoring and including in your monthly reports
- A powerful 3 step process to increase Click-Through-Rates (CTR) and relevancy of your ads and landing pages
- How to boost your Quality Score rankings and lower CPC costs
- The simple technique that will make you stand out from your competitors
- A 12-Step process to optimize and improve your PPC management process
A Marketing Optimization Fitness Plan: Is Your Company Fit Enough to Keep Up with Today’s Customer?
Corporate metabolism is the term Bryan uses to describe the speed at which organizations can make decisions, adapt, and evolve. Things are progressing at a faster pace today than ever before, yet corporations struggle to empower themselves to change with them.
There is no magical black box to deal with this issue, with the persuasive infomercial that promises you miraculous gains without any of the hard work required. If you bought any of these gimmicks before and are tired of their sugar-coated promises and lackluster results, then maybe you are ready to get on the marketing optimization fitness plan. It’s hard to imagine the number of companies that were innovators in a technology that were able to capture a significant portion of the marketplace because of their first mover advantage, who then lost that “startup” edge. What happened is that their corporate metabolism slows and then they struggle to grow. If you need a cautionary tale, think about why Yahoo failed versus the speedy and agile Google.
We’ll examine several corporate exercises that should help you on your way. Don’t worry if you don’t execute perfectly on the first try; the key to this plan is to continuously improve day after day.
Clicking The Ruby Slippers: Why Businesses Can’t Ignore Social Media
Your competitors are taking social media seriously – Twitter, Microsoft , Google, Amazon and Facebook are growing daily among demographics that you’d never imagine. The tactics of social media are deceptively simple but the strategy requires the urgent attention of your senior executives. Bryan & Jeffrey Eisenberg, two-time New York Times best-selling-authors and Internet marketing pioneers will explain the magic formula behind social media success. While social media is not entirely in your company’s control it has the power to make or break your business; believe that, or not, at your own peril. After this provocative marketing keynote presentation you’ll realize it’s time to revisit your marketing strategy.
Social Media is Not Media
The biggest problem with the term “social media” is that it isn’t media in the traditional sense. Twitter, Facebook, LinkedIn, and all the others social networking platforms aren’t media; they are platforms for interaction and networking. All the traditional media — print, broadcast, search, and so on — provide platforms for delivery of ads near and around relevant content. Social media are platforms for interaction and relationships, not content and ads.
Building and deepening relationships is hard work, not simply something you can buy like media.
We can’t change the name at this point but what can we do to give companies more realistic expectations and the skills to make these platforms benefit their businesses?
From Blogs to Customers … Proven Techniques for Converting Blog Visits
Driving traffic to your blog is always a top priority, but how do you generate business from those loyal readers who are so interested in your blog that they choose to subscribe to it? In this workshop let Bryan show you how to set proper goals for your blog, nurture your leads to drive blog subscribers, increase commenting, social shares and finally help you convert your blog traffic into customers.
Always Be Testing: Marketing Optimization in Challenging Times
Tough times call for tough measures. While media costs rise, marketing budgets shrink; yet, demands for accountability increase. Many businesses are starting to believe that flat revenues are the new up. Now more than ever before, organizations must optimize their marketing efforts so that every marketing dollar invested yields the maximum return on investment.
Testing seems to be the flavor of the day and A/B or multivariate testing has become a technical darling. Do you know where to begin? What exactly should you test? How do you get corporate buy-in? How can you maximize returns on testing investment? What do you have to do to go from a culture of having to “always be right” to one of “always be testing?” In this session, Bryan Eisenberg will tell you what you need to know about customers, testing and persuasion in these challenging times.
Confessions of a Conversion Rate Optimizer
With three best-selling books and more than 15 years of conversion optimization experience under his belt, Bryan Eisenberg is legendary for his work is persuasion architecture, persona development and conversion rate optimization. In this tell-all keynote, he’ll reveal the intimate secrets that few insiders ever get to hear. Learn from almost two decades of successes and failures, why he thinks most marketers are still in the dark ages in terms of conversion and testing, and how his simple three-step formula has streamlined the testing process for some of the most successful companies on the web. Then, put Bryan in the hotseat when he opens up the session for a no-holds-barred question and answer period that could transform the way you think about online marketing.
Bryan will explain how to transform your visitor’s journey from first click all the way to the completion of your website’s forms (both retail and lead gen) to maximize conversions. You’ll learn the magic three questions that have made companies like Dell, Overstock, HP, 1-800 Flowers, Acceller, Shoeline, and CafePress millions of dollars.
You can reach him to discuss speaking at an event by calling (347) 470-GROK (4765) or emailing him at bryan (At) bryaneisenberg.com. I am based in Austin, TX.
Testimonials about Bryan & Jeffrey as Keynote Speakers
I was watching the audience while Jeffery was doing a keynote for Convergence 2010, our digital media summit and they were memorized and hanging on to every word during his presentation. Following the presentation I was approached by several of our attendees about how good his presentation was and how much great data and great ideas they received. One attendee told me: “Just bring him back next year and have him talk for two days; I don’t think we can get enough of him.” True story.
Eric Rhoads, Chairman -Streamline Publishing, Inc., Radio Ink Convergence Conference & Publisher Radio Ink
“Bryan Eisenberg is a joy to watch, listen to and learn from. His energy and his sense of humor and playfulness dramatically support the deep knowledge he is able to convey to an audience of one or one thousand. You walk away with an overwhelming feeling that you just like this guy – and then you realize just how much smarter you are for the experience. As an event producer and public speaker, I have also seen Bryan behind the curtain, preparing to speak. He is a consummate professional, dedicated to his craft and constantly adding new material to keep his presentations fresh, fresh, fresh. After nine years of speaking at my conferences, Bryan consistently pegs the needle on the survey results.”
Jim Sterne – Producer, eMetrics Marketing Optimization Summit
“Bryan spoke at the Nordic eCommerce Summit in May 2010. He presented his 21 secrets of top converting websites. Bryan is an engaging and fun speaker delivering a high performance. The audience ranked him as the top speaker of the conference. Bryan delivered specific tips for the audience, tips many of them the day after could start implementing in their sites. The core value of The Nordic E-Commerce Summit is to deliver knowledge and inspiration to the e-tailers and Bryan really did this!”
Kristian Hagset – Director of Marketing and Sales, Wipcore AB
“Bryan originally spoke as our Keynote at our flagship annual conference “Online Marketing Masterclassess: How to Acquire, Convert and Retain Customers Online”. Who better to talk about Conversion Optimisation than Bryan? Not only is he clearly a world-class expert in his field but Bryan is a fantastic speaker. Even though he was first after lunch, a tough slot, he both educated and entertained the audience. Our highest-rated speaker of the day! We’re now working with Bryan again, in the US as well as the UK.”
Ashley Friedlein – CEO E-consultancy
Jeffrey spoke for 90 minutes to our June 2010 Austin Marketing Meetup. Despite a very last minute date change on our side, he pulled in a standing room only crowd plus we had a waiting list. His talk was engaging, fun, chock full of amazing anecdotes and actionable information. We continue to receive an overwhelming amount of positive attendee feedback on the event. We were thrilled to have Jeffrey come share his ideas and experience. We very much look forward to a repeat performance in the future – in an even bigger venue!
Laura Alter – Organizer Austin Marketing Meetup
“If you want a glimpse at the future and a large dose of reality, listen carefully to Jeffrey and Bryan Eisenberg. They are entertaining and compelling speakers. They left our group buzzing for the rest of the conference!”
Michael S. Hyatt - President and Chief Executive Officer, Thomas Nelson on behalf of the Evangelical Christian Publishers Association
“Bryan brings insight and real-world experience into the art of selling online. He gives practical advice and ideas that you can walk away and implement right away for real impact into your business. Not only is he a compelling speaker, his content is useful for retailers, marketers and executives across the retail spectrum. As retail changes, we look forward to learning from Bryan’s perspectives and honing the success of our retail customers with his insights.”
Ken Burke – Founder and Chairman,MarketLive
“Bryan is an extraordinary speaker with valuable content to share.. I can’t find the words to describe his presentation, his interactivity, his spirit. I’ve seen lots of speakers,and Bryan is world-class. Even though I was the organizer of Romanian eCommerce Awards Gala; I was left speechless by Bryan’s presentation. I just sat on my chair and I didn’t care about what was going on, about the time, about the Gala. I absorbed every last word from Bryan and I would have stayed on my chair for hours just to listen and learn from a true Guru. I’m not an important international figure, I’m not Bill Gates, I’m just Andrei Radu from Romania who is working hard for e-commerce industry, who organizes the only E-Commerce Romanian Festival for 5 years… I’ve talked with bankers, payment processors, interviewed the elite of of the foreign and Romanian eCommerce Market… None of them compare with Bryan Eisenberg.”
Andrei Radu – Organizer and Journalist – Romanian eCommerce Award Gala
“Thank you for your guest lecture in our VIP Lunch Dialogue series at New York University. The students and alumni of the graduate program in direct and interactive marketing were, as I hope you could see, most enthusiastic about the expertise and insights that you shared.
Your style of engaging them in your presentation was especially effective, and one day after your talk, the students in my Business Plan class were inspired to improve conversion in their businesses, so you are already having an impact on our next set of graduates.
I know that you have a busy schedule, and it was most generous of you to take the time to share the principles of Persuasion Architecture with the NYU students and alumni.”
Dr. Marjorie Kalter – Graduate Program Director and Professor, New York University, Master’s Program in Direct and Interactive Marketing
“Bryan is a keynote level speaker and best selling authority because he knows what he is talking about, end of story. When Bryan speaks, people stop and listen. One of the most requested speakers on the Search Engine Strategies circuit; I always look forward to his next appearance.”
Matt McGowan – VP & Publisher, Incisive Media
“I’m always pleased to have Bryan Eisenberg on an Internet Retailer Conference agenda. He brings his considerable experience and knowledge to every presentation. Bryan consistently offers to attendees deep insights and action-oriented information—and does it in a clear and engaging style.”
Kurt Peters – Editor in Chief, Internet Retailer
“… training for British Information Services was like a banquet in a foreign land……very rich and filling… and with a number of surprises that challenged our thinking. It has taken us a while to fully digest. We are now applying the lessons we learned and reaping the benefits. They are just as important for an ‘information’ site like ours as for ‘commercial’ websites. Many thanks.”
Sarah Kendall- Head of Media and Marketing, British Information Services New York
“Bryan keynoted the first-ever Capterra Conference and did an excellent job. His content was exactly what our audience of software marketers needed given that website conversion is one of their largest issues. His points regarding personas were also spot-on. Bryan is an exciting and entertaining speaker and he laid everything out in a very logical and engaging way. He also did a break-out session where he picked apart websites from the audience on the fly and this received some of the top reviews from our conference. Bryan was excellent to work with and we only hope that he will help us with future events.”
Michael Ortner – CEO of Capterra
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