Have Bryan or Jeffrey Eisenberg Speak at Your Event
Why do companies like, Google, Forbes and HP, call Bryan Eisenberg to speak to their audiences?
For more than 10 years, Bryan & Jeffrey have been showing them many things about the online world with one net result: how to get more people to do more things. Why do people buy? What makes them click? What takes an online company from good to great? This is what Bryan & Jeffrey know. This is what they share.
Bryan Eisenberg, a former teacher with a great passion for sharing his rich knowledge, has been the keynote speaker for many corporate events and industry conferences such as Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom and the Canadian Marketing Association.
“Bryan spoke at our annual Marketing Kick-off, and it was fantastic. He immediately disarmed the marketing team with his great sense of humour. His content was both appropriate and relevant. Best of all his presentation spurned lots of conversation and actions once the marketers got down to writing their plans. Bryan’s content resonated.. He made it real…”
Sandy Perlman – Director, Central Marketing Group, Microsoft
He has been the featured speaker/coach for many organizations such as Forbes, WebEx, New York University, Columbia University, Omniture, VMware, McAfee, Google, Yahoo!, LowerMyBills, and Microsoft. Bryan serves as an advisory board member of Search Engine Strategies Conference, and the eMetrics Marketing Optimization Summit. His credentials are second to none as he is considered among the top 10 user experience gurus, one of the iMedia Top 25 Marketers, one of the top 10 most influential marketers of 2009 and a DMEF Rising Star Award winner of 2010.
Some of his recent topics include:
21 Secrets of Top Converting Websites
The average conversion rate for a website is around 3%, but many websites convert at 10% or higher. What do they do that you may not be doing? Bryan Eisenberg, who has been helping companies improve their conversion rates since 1998 will reveal 21 of his most valuable tips that will help you increase your conversion rate. In this fast paced session you’ll find relevant examples from retail sites, B2B sites, publishers and everything in between. You’ll learn the key principle of GTC – Get the Cash! You’ll never be able to look at a website the same way again.
PPC Optimization: The Road to Recovery
Over $10 Billion dollars were spent on Pay-Per-Click advertising last year. A portion of that came out of your pocket. Are you satisfied you’re getting the maximum return on investment from it? Do you find it more and more challenging to continually increase your PPC effectiveness?
Google’s Chief Economist Hal Varian estimates that the average AdWords advertiser sees about $2 in revenue for every $1 they spend. That means that if you have margins of less than 50% on your products, you may be losing money. Only about 2% of Google AdWords advertisers will get the type of return on investment that makes continuing worthwhile. Are you part of that elite group?
PPC management can be costly and overwhelming. Never have 95 characters seemed so simple, yet proven so challenging. In this intensive workshop, you will learn tips, tricks and processes to increase your ROI and make your PPC investments worth continuing.
You’ll learn how to increase your PPC advertising ROI by 3x while mastering:
- The 7 most common PPC mistakes to avoid
- 4 hot metrics you should be monitoring and including in your monthly reports
- A powerful 3 step process to increase Click-Through-Rates (CTR) and relevancy of your ads and landing pages
- How to boost your Quality Score rankings and lower CPC costs
- The simple technique that will make you stand out from your competitors
- A 12-Step process to optimize and improve your PPC management process
Clicking The Ruby Slippers: Why Businesses Can’t Ignore Social Media
Your competitors are taking social media seriously – Twitter, Microsoft , Google, Amazon and Facebook are growing daily among demographics that you’d never imagine. The tactics of social media are deceptively simple but the strategy requires the urgent attention of your senior executives. Bryan & Jeffrey Eisenberg, two-time New York Times best-selling-authors and Internet marketing pioneers will explain the magic formula behind social media success. While social media is not entirely in your company’s control it has the power to make or break your business; believe that, or not, at your own peril. After this provocative keynote presentation you’ll realize it’s time to revisit your marketing strategy.
Social Media is Not Media
We’ve hated the name, but loved the medium, all along. It’s social but it’s not media!
The biggest problem with the term “social media” is that it isn’t media in the traditional sense. Twitter, Facebook, LinkedIn, and all the others social networking platforms aren’t media; they are platforms for interaction and networking. All the traditional media — print, broadcast, search, and so on — provide platforms for delivery of ads near and around relevant content. Social media are platforms for interaction and relationships, not content and ads.
Building and deepening relationships is hard work, not simply something you can buy like media.
We can’t change the name at this point but what can we do to give companies more realistic expectations and the skills to make these platforms benefit their businesses?
The Golden Rule of Marketing: 2010 and Beyond
The golden rule states that he who has the gold rules. However, today’s customers have the gold and they are clearly in control of their power that is the outcome of the transparency of choices interactive marketing offers. Marketers are venturing into new, unfamiliar territories, juggling multi-channel strategies, allocating ad dollars among media, and trying to maximize new technologies — all at a time when consumers seem to find it easier than ever to bypass and ignore those efforts.
Today’s marketers are also being held to an unprecedented standard of accountability. The answer can’t be to A/B test everything and see what sticks. New York Times bestselling author, Bryan Eisenberg will show you a how to persuade these redefined customers as they ignore marketing.
Always Be Testing: Marketing Optimization in Challenging Times
Tough times call for tough measures. While media costs rise, marketing budgets shrink; yet, demands for accountability increase. Many businesses are starting to believe that flat revenues are the new up. Now more than ever before, organizations must optimize their marketing efforts so that every marketing dollar invested yields the maximum return on investment.
Testing seems to be the flavor of the day and A/B or multivariate testing has become a technical darling. Do you know where to begin? What exactly should you test? How do you get corporate buy-in? How can you maximize returns on testing investment? What do you have to do to go from a culture of having to “always be right” to one of “always be testing?” In this session, Bryan Eisenberg will tell you what you need to know about customers, testing and persuasion in these challenging times.
Post-Click Marketing: Maximizing Conversions Once Visitors Arrive
No one but search engines and media properties make money from people clicking on ads. If you rely on sales of products or services, the revenue is a consequence of being seen as relevant to your visitors’ needs. After that click you must also instill trust, persuade visitors that you solve their problem, and that it’s simple to buy from you. The original conversion guru, New York Times bestselling author and ClickZ columnist, Bryan Eisenberg, will be presenting proven ideas on what to provide visitors after they click through.
Bryan will explain how to transform your visitor’s journey from first click all the way to the completion of your website’s forms (both retail and lead gen) to maximize conversions. You’ll learn the magic three questions that have made companies like Dell, Overstock, HP, 1-800 Flowers, Acceller, Shoeline, and CafePress millions of dollars. This fast-paced presentation will provide you with a to-do list to take back to the office to boost your marketing efforts.
Beyond Aesthetics: How Imagery Persuades Consumer Behavior
Bryan examines the role that images and videos play in persuading consumer behavior. He’ll discuss how to use images effectively in online marketing, with tips for designers who want to add more client value from an SEO and conversion perspective.
Other topics include:
- Kaizen and the Customer Revolution
- Call to Action
- Waiting For Your Cat to Bark
- Accidental Marketing
- Trim the Fat
You can reach him to discuss speaking at an event by calling (347) 470-GROK (4765) or emailing him at bryan (At) bryaneisenberg.com or you can contact me through my speakers bureaus – International Speakers Bureau and in Canada Speaker’s Spotlight. I am based in New York City.
Testimonials
I was watching the audience while Jeffery was doing a keynote for Convergence 2010, our digital media summit and they were memorized and hanging on to every word during his presentation. Following the presentation I was approached by several of our attendees about how good his presentation was and how much great data and great ideas they received. One attendee told me: “Just bring him back next year and have him talk for two days; I don’t think we can get enough of him.” True story.
Eric Rhoads, Chairman -Streamline Publishing, Inc., Radio Ink Convergence Conference & Publisher Radio Ink
“Bryan Eisenberg is a joy to watch, listen to and learn from. His energy and his sense of humor and playfulness dramatically support the deep knowledge he is able to convey to an audience of one or one thousand. You walk away with an overwhelming feeling that you just like this guy – and then you realize just how much smarter you are for the experience. As an event producer and public speaker, I have also seen Bryan behind the curtain, preparing to speak. He is a consummate professional, dedicated to his craft and constantly adding new material to keep his presentations fresh, fresh, fresh. After nine years of speaking at my conferences, Bryan consistently pegs the needle on the survey results.”
Jim Sterne – Producer, eMetrics Marketing Optimization Summit
“Bryan spoke at our annual Marketing Kick-off, and it was fantastic. He immediately disarmed the marketing team with his great sense of humour. His content was both appropriate and relevant. Best of all his presentation spurned lots of conversation and actions once the marketers got down to writing their plans. Bryan’s content resonated.. He made it real…”
Sandy Perlman – Director, Central Marketing Group, Microsoft
“Bryan spoke at the Nordic eCommerce Summit in May 2010. He presented his 21 secrets of top converting websites. Bryan is an engaging and fun speaker delivering a high performance. The audience ranked him as the top speaker of the conference. Bryan delivered specific tips for the audience, tips many of them the day after could start implementing in their sites. The core value of The Nordic E-Commerce Summit is to deliver knowledge and inspiration to the e-tailers and Bryan really did this!”
Kristian Hagset - Director of Marketing and Sales, Wipcore AB
“Bryan originally spoke as our Keynote at our flagship annual conference “Online Marketing Masterclassess: How to Acquire, Convert and Retain Customers Online”. Who better to talk about Conversion Optimisation than Bryan? Not only is he clearly a world-class expert in his field but Bryan is a fantastic speaker. Even though he was first after lunch, a tough slot, he both educated and entertained the audience. Our highest-rated speaker of the day! We’re now working with Bryan again, in the US as well as the UK.”
Ashley Friedlein – CEO E-consultancy
Jeffrey spoke for 90 minutes to our June 2010 Austin Marketing Meetup. Despite a very last minute date change on our side, he pulled in a standing room only crowd plus we had a waiting list. His talk was engaging, fun, chock full of amazing anecdotes and actionable information. We continue to receive an overwhelming amount of positive attendee feedback on the event. We were thrilled to have Jeffrey come share his ideas and experience. We very much look forward to a repeat performance in the future – in an even bigger venue!
Laura Alter – Organizer Austin Marketing Meetup
“If you want a glimpse at the future and a large dose of reality, listen carefully to Jeffrey and Bryan Eisenberg. They are entertaining and compelling speakers. They left our group buzzing for the rest of the conference!”
Michael S. Hyatt - President and Chief Executive Officer, Thomas Nelson on behalf of the Evangelical Christian Publishers Association
“Thank you for your guest lecture in our VIP Lunch Dialogue series at New York University. The students and alumni of the graduate program in direct and interactive marketing were, as I hope you could see, most enthusiastic about the expertise and insights that you shared.
Your style of engaging them in your presentation was especially effective, and one day after your talk, the students in my Business Plan class were inspired to improve conversion in their businesses, so you are already having an impact on our next set of graduates.
I know that you have a busy schedule, and it was most generous of you to take the time to share the principles of Persuasion Architecture with the NYU students and alumni.”
Dr. Marjorie Kalter – Graduate Program Director and Professor, New York University, Master’s Program in Direct and Interactive Marketing
“Bryan is a keynote level speaker and best selling authority because he knows what he is talking about, end of story. When Bryan speaks, people stop and listen. One of the most requested speakers on the Search Engine Strategies circuit; I always look forward to his next appearance.”
Matt McGowan – VP & Publisher, Incisive Media
“I’m always pleased to have Bryan Eisenberg on an Internet Retailer Conference agenda. He brings his considerable experience and knowledge to every presentation. Bryan consistently offers to attendees deep insights and action-oriented information—and does it in a clear and engaging style.”
Kurt Peters – Editor in Chief, Internet Retailer
“… training for British Information Services was like a banquet in a foreign land……very rich and filling… and with a number of surprises that challenged our thinking. It has taken us a while to fully digest. We are now applying the lessons we learned and reaping the benefits. They are just as important for an ‘information’ site like ours as for ‘commercial’ websites. Many thanks.”
Sarah Kendall- Head of Media and Marketing, British Information Services New York
“Bryan keynoted the first-ever Capterra Conference and did an excellent job. His content was exactly what our audience of software marketers needed given that website conversion is one of their largest issues. His points regarding personas were also spot-on. Bryan is an exciting and entertaining speaker and he laid everything out in a very logical and engaging way. He also did a break-out session where he picked apart websites from the audience on the fly and this received some of the top reviews from our conference. Bryan was excellent to work with and we only hope that he will help us with future events.”
Michael Ortner – CEO of Capterra
Here are a couple of clips of me speaking:
Click the image to watch my presentation. This will open in a new window.
Here I am speaking at the ECPA with my brother and co-author Jeffrey Eisenberg:
Here I am on a panel.
Headshots
Download hi-res images for your events:
Bryan Eisenberg – formal headshot
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