Publications by Jeffrey & Bryan Eisenberg

Be Like Amazon Even a Lemonade Stand Can Do It

Bryan, nick-named  “TheGrok” by clients,  has co-authored the New York Times, Wall Street Journal, Business Week and Amazon bestselling books, “Call to Action“(2005), “Waiting for Your Cat to Bark” (2006) and “Always Be Testing“(2008), “Buyer Legends: The Executive Storyteller’s Guide” (2014), “Be Like Amazon: Even A Lemonade Stand Can Do It (2017). Bryan and Jeffrey’s latest book (Dec 2022) is “The Rice and Beans Millionaire: The Tale of an Improbable Entrepreneur.”

He has authored over 350 columns for ClickZ, he started his blogging at GrokDotCom in 2001. He has authored articles for, CXO Magazine, Website Magazine and many other publications.


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Jeffrey Eisenberg, Bryan Eisenberg & John Quarto-vonTivadar are the inventors of Persuasion Architecture.

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