Turn Storytelling Into Strategy. Turn Strategy Into Sales.
Most businesses think they have a marketing problem. What they really have is a disconnect problem.
Customers don’t follow funnels. They follow stories. Their own, not yours. Every click, hesitation, and neglected followup is part of a journey you either understand and optimize or ignore and lose.
That’s where Buyer Legends comes in.
This isn’t just another marketing framework. It is a business process that uses storytelling as strategy. We don’t guess what customers should do. We map what they actually do. We turn their journey into a clear, compelling, and actionable narrative that aligns brand intent with customer reality.
- Stories that reveal the invisible. What’s working, what’s broken, and why buyers bail.
- A journey map that everyone understands. From the boardroom to the stockroom.
- Marketing, sales, and customer experience finally in sync. What you promise is what customers experience.
This is how you fix the friction, remove the gaps, and turn intention into action. Because when your story and the customer’s story align, the sale is already made.
- Legacy Is Built Between Bites: What Will Peckham Taught Me About the Stories We Leave Behind
Some men build resumes. Others build roots. Will Peckham didn’t just run for office or shake hands at ribbon cuttings. He showed up, day after day, one bite at a time, to feed a vision of Round Rock that would outlive him. Not for legacy’s sake. But for his kids,… - The Real Power Behind the Curtain: Influence Isn’t What You Think
We live in a world of metrics, where follower counts pass for credibility and virality masquerades as value. It’s tempting to believe that if people see you, they’ll follow you. But here’s the uncomfortable truth. Being seen isn’t the same as being believed. And being believed? That’s what moves people.… - A Four-Year-Old Just Outsold You with Nicholle Walton Durban
Last Saturday in Round Rock a preschooler sold every glitter candle on her table in ninety minutes. No ad budget, no CRM, just a marker poster and unstoppable enthusiasm. If that stings, good. Discomfort is data, and data fuels growth. The Moment My Lens Flipped Nicholle Walton Durban sat in… - The Lie the Algorithm Wants You to Believe About Yourself
We are not drowning in information. We are all being fed stories designed to keep us compliant. Every swipe, scroll, and AI-generated summary is a carefully measured drip of dopamine, fear, tribalism, and distraction. Not to inform you. To influence you. Not to empower you. To pacify you. The more… - Feeling Burnt Out from Selling? Here’s Why
Yesterday at 1 Million Cups Round Rock, our Brews and Breakthroughs table kept circling the same drain. Why does selling feel like pushing a boulder uphill? Here’s the uncomfortable answer. You’re probably attracting the wrong people. Not bad people. Just people who are not a match. And that mismatch is… - From Horses and Elephants to Empathy: The Power of Showing Up
“If you can lead a horse, you can learn to lead your life again.” – Karah Powell Some people show up to life. Karah Powell shows up to lead it. Not with fanfare. Not with flair. But with the kind of quiet presence that makes people feel like they belong.… - Words Create Worlds: Why Two or Three Words Still Change Everything
Over 25 years ago, we wrote our first book called Persuasive Online Copywriting. It was the business card packaged as a book to help people understand the value of increasing conversions. Back then, people didn’t take words seriously. They still believed marketing was about fonts, flash intros, and button colors.… - The Elephant in the Room: What Midlife Women (and Men) Aren’t Talking About but Should
Last week on the Rock Solid podcast, I sat down with fitness and menopause coach Karen Cerezo. I expected a great conversation. What I didn’t expect was to feel so seen. Because as Karen talked about brain fog, fatigue, and aching joints… about the slow erosion of identity that hits… - How our Words Create Beliefs
What if your morning coffee had commitment issues? Hot and iced, both at once. Undecided, until you decide. That’s not just today’s vibe. It’s how your brain and your universe actually behave. Your brain doesn’t passively receive reality. It predicts it. It guesses what comes next, then reshapes what you… - Why You’re So Overwhelmed (And Why You Keep Craving the Past)
I didn’t time-travel this morning. But my brain did. One second I’m scrolling news, inboxes, calendars, social media. The next, I’m a kid again, sitting on the carpet, cereal in hand, watching Saturday morning cartoons like nothing else in the world mattered. I can’t wait to meet my friends in… - How Monica McKitterick from Impact Family Wellness Helped Me Swallow An Elephant
Some stories start with inspiration. Others start with blood work. Mine started with both. In July 2024, I walked into Impact Family Wellness expecting just another check-up. Instead, I walked into the beginning of a new story. Monica McKitterick and her team didn’t just take my vitals. They ordered full… - The Most Powerful Part of Your Story Is the One You Don’t Tell
Lately, I’ve been getting overwhelming feedback on my latest manuscript, I Think I Swallowed An Elephant (Kindle pre order is available). But the comments that stick with me most aren’t about what I wrote. They’re about what I didn’t. It’s what I chose to bury. Like an iceberg, the real… - How To Make Sure Your About Page Doesn’t Suck
Ever read an “About Us” page that made you want to work with the business, or just grab a coffee with the owner? Didn’t think so. Most About pages read like they were written by someone trying to impress a bank manager. Buzzwords. Bullet points. Boring. But that’s not your… - Community, Startups, and Real Impact: A Conversation with YJ Lin of Dell for Startups
Back when I was a 20-something social worker in New York, I had a boss named Fred. Former priest, recovering alcoholic, lived through the Bowery, and taught me more about people than any textbook ever could. He used to ask, “When are you going to write your book?” I didn’t… - 20 Reasons Round Rock is the Best Place to Build Your Dream
If you could build your business anywhere, somewhere affordable, buzzing with talent, rich with resources, and designed for your lifestyle, wouldn’t you? Welcome to Round Rock, Texas. Not just a suburb of Austin. An entrepreneur and startup launchpad where ambition meets opportunity. Here’s why founders are quietly winning here… while…