Bryan Eisenberg - Co-founder Buyer Legends, NY Times bestselling author, Keynote Speaker
Internationally recognized authority & pioneer in online marketing, improving conversion rates, and helping organizations improve their customer experiences.
How can we help you?

Four Pillars Ongoing Support

After our workshops, we work with only a few select clients. Your business must be committed to the Four Pillars (as described in Be Like Amazon) on a long-term basis .


We kick-off the workshop with a two-day onsite visit. We help you create the Four Pillar foundation for your organization. The entire process takes between 4-8 weeks and the typical investment is $30,000 – $100,000.

Speak at Your Event

We can speak at your event. Our fees are $20,000 in North America, and that includes travel & books. International fees are $20,000 plus business class travel, from Austin, and lodging.

An Apology, A New Year, A New Perspective

The last couple of years have been difficult for many people. People struggled with all kinds of issues. Some publicly and some privately. I was in the later group. I tried my best to keep a happy appearance, but honestly it was easier to withdraw and focus the little energy I had on my family. I don’t regret it at all. My friend Alan Stein Jr, author of Raise Your Game & recently Sustain Your Game, shared an incredibly powerful…

A Half Dozen Business Choices

Every company has to make choices when it comes to how it markets and sells and, in some cases, who it is and what it sells. In an e-mail exchange, Tom Grimes, a great and brilliant friend, shared with me what he’s thinking about in terms of business choices. Based on his list, here’s my own list of many of the high-level choices businesses typically make every day. It may help you make some more conscience choices of your own:…

Physical Retail Is Not Dead Yet!

Amazon almost killed Best Buy. Then Best Buy learned to Be a little more Like Amazon and it is doing great. You too can Be Like Amazon while not being like Amazon. Any business, retail or services, online or brick and mortar can learn from these principles. Build relationships, help people buy instead of focusing on selling them, understand your employees & customers’ motivation. Find ways to remove the friction in the experience through innovating your current processes. Please share…

Does it Payless to pay less?

Do you want to get paid less for any value you bring to your customer? Obviously not! Do you prefer to pay more for products than they are actually worth? Today Payless announce they are closing all their stores. I want us to step back too late November/December of last year (yes only a couple of months back) and take a look at what we can learn from the PayLess disaster to understand how we need to adapt to stay…

Every Action is an Expression of Belief

Our companies are nothing but the collection of action every one of our employees take. What beliefs do your employees have about the organizations goals and vision? In Alan Stein, Jr. new book Raise Your Game he quotes a famous Inc. magazine survey that first asked executives what percentage of their employees could name the company’s three top priorities. The executives guess 64%. When the researchers conducted the survey of the employees, the actual number was a sadly, only 2%.…

Can you improve 2019 looking back at 2018 data?

I have been sharing more content on LinkedIn lately, are we connected there yet? Have a great 2019. Please share if you think others would benefit.

How Do You Handle Revenue Blind Spots?

Companies routinely have Revenue Blind Spots that cost them 20-60% of their revenue. It is like revenue that disappears without you knowing it or seeing it. It is like heat escaping from a poorly insulated home or water leaking from an old bucket. Or like the daily death by a 1000 cuts (think Sears). There are really small ones like a paper cut and others that run much deeper.  Here is an example: Don’t let your blind spots get in the way…
ecommerce moneyball webinar

eCommerce Moneyball: How AI is Behind the Next Generation of Retail Success

On Demand Webinar: Moneyball: The Art of Winning an Unfair Game is about how Oakland A’s manager, Billy Beane, used data to level the playing field. With the right insights, he fought back against teams with far more money and resources to create a winning baseball organization. This won’t be a webinar about baseball though. It will focus on how AI can change the game for retailers to fight back against digital disruptors like Amazon. You’ll learn how retail organizations…
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You have a successful business but you know it could grow more quickly.

Buyer Legends is a business process that uses storytelling techniques to map the critical paths a prospective buyer might follow on his/her journey to becoming a buyer. This process aligns strategy to brand story to the buyer’s actual
experience on their customer journey. These easy-to-tell stories reveal the opportunities and gaps in the customer’s
experience versus other marketing & sales processes. The journey map communicates the brand’s story intent and
critical touch-point responsibilities within every level of the organization, from the stockroom to the boardroom.

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Jeffrey Eisenberg, Bryan Eisenberg & John Quarto-vonTivadar are the inventors of Persuasion Architecture.

Buyer Legends, LLC. 2017 13359 North Highway 183, Suite 406-525, Austin, TX 78750