eCommerce Moneyball: How AI is Behind the Next Generation of Retail Success
On Demand Webinar: Moneyball: The Art of Winning an Unfair Game is about how Oakland A’s manager, Billy Beane, used data to level the playing field. With the right insights, he fought back against teams with far more money and resources to create a winning baseball organization. This won’t be a webinar about baseball though. It will focus on how AI can change the game for retailers to fight back against digital disruptors like Amazon. You’ll learn how retail organizations…
Want Instragrammable Conversions? Leverage Context
Error 403! Probably not what you want to see when you “actually” engaged with an ad , reviewed the landing page and were motivated enough to click on the call to action. What went wrong and how to prevent it? When we work with clients on the Buyer Legends process to plan their customer experience journey, we always start at the end. Let’s look at the reverse chronology of the Sudo.AI Instagram lead capture. We don’t have access to their…
Reviewing Amazon’s customer experience for their Treasure Truck offer of the day.
A look at the mobile experience, landing page, call to action, etc. for the #NES release offer. BTW this is what the Treasure Truck looked like when you arrived: What other brands would you like to see execute a fun truck experience like this one? Please share if you think others would benefit.
Can I Send You an Audible Code?
Jeffrey and I have a handful of Audible codes left for free audio book copies of Be Like Amazon: Even a Lemonade Stand Can Do It. If you would be interested in listening to it and possibly providing an honest review, just send us a message as soon as possible. Please help me Speak at SXSW I, along with other senior marketers, have proposed a panel called: Thrive and Win in an Amazon World These great panelists and I will…
Budgeting for Word of Mouth through the Customer Experience
This week I take a look at some simple things Magnolia Market in Waco, TX does to purchase Word of Mouth. For those that don’t know Chip and Joanna Gaines, hosts of the HGTV show Fixer Upper are a designer and contractor team that help people get their dream homes by buying houses that need a lot of work. Part of what is really cool about the examples I share in the video directly correlate to their “brand beliefs.” Anyone…
Run a Business Like Jeff Bezos an interview with Digital Marketer
I hope I get to see some of you at Digital Marketer’s Content and Commerce Summit in LA on September 18-20th. Let me know if you plan to come. Please share if you think others would benefit.
Celebrate Entrepreneurial Independence Day with a Free Read!
We all know the freedom that comes from being an entrepreneur. This holiday week a couple of friends of mine got together to offer you the chance to soak up the holiday sun, sip some lemonade and enjoy the gift of free and very low costs books to improve your business. Be Like Amazon: Even a Lemonade Stand Can Do It will be available this week as a Free Kindle download. You’re on a road trip with an old man…
You have a successful business but you know it could grow more quickly.
Buyer Legends is a business process that uses storytelling techniques to map the critical paths a prospective buyer might follow on his/her journey to becoming a buyer. This process aligns strategy to brand story to the buyer’s actual
experience on their customer journey. These easy-to-tell stories reveal the opportunities and gaps in the customer’s
experience versus other marketing & sales processes. The journey map communicates the brand’s story intent and
critical touch-point responsibilities within every level of the organization, from the stockroom to the boardroom.