8 Characters That Could Make Amazon.com Millions

Yesterday, my aunt Arlene called me in a panic. She had an appointment to run to and an online shopping cart full of gifts for her grand-children and great nieces and nephews and couldn't figure out how to ship them to their multiple addresses. Amazon.com does a pretty good job at letting you put … [Read more...]

How to Improve a Product Page – Part I

My good friend, Dr. Ralph Wilson spent some time with me at the eMetrics Marketing Optimization Summit to discuss with me how to improve a product page. … [Read more...]