What is it like to get a Master's Certification in Conversion Optimization? Someone from Spain asked me what it was like to take my MarketMotive Marketing & Conversion Optimization master certification course. I put him in touch with a recent graduate who was also from Spain. It's not the … [Read more...]
July 27, 2010 by 1 Comment
Free Conversion Rate Consulting – Want Some?
I couldn't be prouder of my MarketMotive conversion certification students. Two semesters ago, one of those volunteer sites, a mobile application provider, increased their conversion rate by over 100% based on the recommendations of one of my students and today I was thrilled to hear about one of … [Read more...]
April 14, 2010 by 5 Comments
MarketMotive Conversion Scholarship Winner
A few weeks ago MarketMotive, the rest of the faculty and I announced a contest to award a scholarship for a MarketMotive certification training. We received several fantastic submissions and it was very difficult to choose a winner. However, Evan Hinkle, "a 20-year-old, high-functioning individual … [Read more...]
April 7, 2010 by 4 Comments
Will You Be the Next Person to Increase Conversions by 100%?
I couldn't be prouder of my MarketMotive conversion certification students. For example, I had one of my students do a fabulous job critiquing websites at SES New York during a conversion clinic session and many of my students have been doing amazing work increasing conversion rates on their own … [Read more...]
March 19, 2010 by 6 Comments
Win a MarketMotive Certification Scholarship
MarketMotive, which offers internet marketing courses online is allowing each of the faculty to give away one scholarship to it's certification courses valued at $3500 for the upcoming April 15th semester. Certification courses include SEO, PPC, Conversion Optimization, Social Media, Online PR, … [Read more...]
January 27, 2010 by 7 Comments
Free Conversion Rate Consulting
Yes, you read it right. I have the opportunity to offer 2 or 3 websites the opportunity to increase your conversion rate. A couple of weeks ago, I started teaching a Certification course in Conversion Rate and Landing Page Optimization course. It has been going great as one of my students just sent … [Read more...]
December 19, 2009 by 1 Comment
2009: What “Change” Will Do For You
What was the winning combination of media and message for Barack Obama's '08 campaign e-mail sign up page? For this exercise, first pick your choices of media and messages from the examples laid out in my last column, "Obama's '08 Campaign: Using Data to Win" and then come back here to find out the … [Read more...]
