The Story Behind the Stories

Bryan & Jeffrey Eisenberg: Seeing What Others Miss

We built our careers on one simple principle.

People don’t hate buying. They hate friction.

For over 25 years, we have helped businesses remove the obstacles between interest and action. We turn indecision into commitment, messages into movement, and clicks into conversions.

✔️ We developed and wrote the playbook on conversion optimization (Call to Action, Waiting for Your Cat to Bark?, Always Be Testing).

✔️ We have worked with the biggest brands in the world (Google, Chase, GE, Overstock, HP, NBC).

✔️ We have trained thousands of teams on how to tell better stories and get customers to “yes” faster.

✔️ We pioneered the narrative frameworks of persuasion architecture and buyer legends, shaping how modern marketing is done.

We don’t work with layers of committees or decision-by-subcommittee teams.

We work with leaders who want results now.

If you’re tired of marketing that sounds good but doesn’t convert, let’s fix that.

About brothers Bryan Eisenberg and Jeffrey Eisenberg

Brothers Bryan & Jeffrey Eisenberg are recognized authorities and pioneers in online marketing, improving online conversion rates, Persuasion Architecture, marketing tools, web analytics,  big data and persona marketing. For over 15 years they have helped small, medium & large B2B & B2C companies like HP, Intel, Overstock, NBC Universal, ICE.com & hundreds of others to craft accountable digital marketing strategies emphasizing the optimization of customer experiences in order to convert more leads, subscriptions, and sales. Currently they consult, train and mentor select clients.

Bryan & Jeffrey co-wrote “Call to Action”, “Waiting For Your Cat to Bark?” both Wall Street Journal and New York Times bestsellers as well as “Always Be Testing” and “Persuasive Online Copywriting”. Bryan & Jeffrey have been featured as experts by The Wall Street Journal and the The New York Times and been quoted in Business 2.0, Advertising Age, CNN, Smart Money, Forrester Research, Chicago Business Tribune, Inc Magazine, Target Marketing, DM News, MarketingSherpa, & Internet Retailer for their thought leadership in the critical area of internet marketing and improving online conversion rates.

Bryan & Jeffrey are sought after marketing speakers and have been the keynote speakers for corporate events and conferences such as Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom, SEM Konferansen Norway and the Canadian Marketing Association.Bryan is also the co-founder and Chairman Emeritus of the Web Analytics Association. Bryan & Jeffrey serve as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (e.g., Bazaarvoice, UserTesting.com, Monetate, Runa.com, TagMan, BoostCTR, OneSpot etc.).

Bryan & Jeffrey Eisenberg blog at https://bryaneisenberg.com and Twitter @TheGrok & @JeffreyGroks.

Bryan Eisenberg  was recently recognized by eConsultancy members as one of the top 10 User Experience Gurus and and he was selected as one of the inaugural iMedia Top 25 Marketers, and a DMEF Rising Star Award winner in 2010.

You can reach Bryan by calling (347) 470-GROK (4765) or emailing him at bryan (AT) bryaneisenberg.com.

 

Headshots – Hi-Res

Professional Speaker Bryan Eisenberg – Formal

Keynote Speaker Bryan Eisenberg – Casual

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Jeffrey Eisenberg, Bryan Eisenberg & John Quarto-vonTivadar are the inventors of Persuasion Architecture.

Buyer Legends, LLC. 551 S IH 35 Frontage Rd. Round Rock, TX 78664 Suite 369