Bryan & Jeffrey Eisenberg: We Saw the Friction Before Anyone Had a Name for It
Before the world talked about funnels, buyer journeys, or conversion optimization, we were already obsessed with a simple question:
Why do good customers bail before buying?
Back in the mid to late 1990s & early 2000s, most companies were focused on getting traffic. We were focused on what happened after they landed. We coined the term and pioneered the field of Conversion Rate Optimization.
We saw that the real problem wasn’t marketing. It was momentum. It was clarity. It was friction.
That insight changed everything.
We didn’t set out to write bestsellers.
We started with whiteboards, long nights, and lots of testing. One client at a time, we turned confusion into clarity and browsers into buyers.
Eventually, we gave that process a name: Persuasion Architecture.
Then we made it more agile gave it a voice: Buyer Legends.
And finally, we gave it a mission.
Help companies stop guessing, start listening, and tell the story their customers are already trying to live.
Bryan even applied these same principles to his own life. He lost 100 pounds and reclaimed his health by removing friction, tracking inputs, and staying aligned with the story that mattered most. We now help businesses do the same. If your company feels stuck or stretched thin, like you’ve swallowed an elephant, we’ll help you break it down one clear, strategic step at a time.
What We Believe
People don’t hate buying. They hate feeling misunderstood.
They don’t need louder messages. They need clearer ones.
Great marketing doesn’t sell. It guides.
If you want customers to act, you have to make them feel seen first. That’s where every good story and every good conversion begins.
Who We Work With
We don’t do bureaucracy.
We don’t do death-by-committee.
We don’t do “wait six months and maybe we’ll see something.”
We work with entrepreneurs, founders, CMOs, and bold decision-makers who want results without the fluff.
Our clients range from garage-born startups to Fortune 100 companies like Google, NBC Universal, HPE, MailChimp, Travelocity, GE and Chase.
Whether you’re selling local health care, software, shoes, or something else entirely, our frameworks cut through complexity and help you get results faster.
About brothers Bryan Eisenberg and Jeffrey Eisenberg
Brothers Bryan & Jeffrey Eisenberg are recognized authorities and pioneers in online marketing, improving online conversion rates, Persuasion Architecture, marketing tools, web analytics, big data and persona marketing. For over 15 years they have helped small, medium & large B2B & B2C companies like HP, Intel, Overstock, NBC Universal, ICE.com & hundreds of others to craft accountable digital marketing strategies emphasizing the optimization of customer experiences in order to convert more leads, subscriptions, and sales. Currently they consult, train and mentor select clients.
Bryan & Jeffrey co-wrote “Call to Action”, “Waiting For Your Cat to Bark?” both Wall Street Journal and New York Times bestsellers as well as “Always Be Testing” and “Persuasive Online Copywriting”. Bryan & Jeffrey have been featured as experts by The Wall Street Journal and the The New York Times and been quoted in Business 2.0, Advertising Age, CNN, Smart Money, Forrester Research, Chicago Business Tribune, Inc Magazine, Target Marketing, DM News, MarketingSherpa, & Internet Retailer for their thought leadership in the critical area of internet marketing and improving online conversion rates.
Bryan & Jeffrey are sought after marketing speakers and have been the keynote speakers for corporate events and conferences such as Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom, SEM Konferansen Norway and the Canadian Marketing Association.Bryan is also the co-founder and Chairman Emeritus of the Web Analytics Association. Bryan & Jeffrey serve as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (e.g., Bazaarvoice, UserTesting.com, Monetate, Runa.com, TagMan, BoostCTR, OneSpot etc.).
Bryan & Jeffrey Eisenberg blog at https://bryaneisenberg.com and Twitter @TheGrok & @JeffreyGroks.
Bryan Eisenberg was recently recognized by eConsultancy members as one of the top 10 User Experience Gurus and and he was selected as one of the inaugural iMedia Top 25 Marketers, and a DMEF Rising Star Award winner in 2010.
You can reach Bryan by calling (347) 470-GROK (4765) or emailing him at bryan (AT) bryaneisenberg.com.
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