Entrepreneurship

Dr Mark Malone from Advanced Pain Care On Rock Solid Round Rock

What Chronic Pain Taught One Doctor About Healing: A Conversation with Dr. Mark Malone

Most doctors learn about pain from textbooks. Dr. Mark Malone learned from the floor of his home, stuck there after a devastating back injury. He couldn’t walk. Couldn’t work. Could barely reach the refrigerator. And this was after years of already running a pain clinic. That kind of firsthand experience? It changes you. When I sat down with Dr. Malone on the Rock Solid podcast, we weren’t just talking about business. We were talking about what happens when purpose meets…

Read More
Born2Unicorn with Bryan EIsenberg and Juan Damia

You Don’t Have to Be Right. You Just Have to Know How Fast You’re Wrong.

If there’s one thing I hope you take away from my conversation with Juan Damia on the Born2Unicorn podcast, it’s this: You don’t need to be right all the time. You just need to know how fast you’re wrong. That’s it. That’s the shift. That’s what changes everything. Most entrepreneurs are stuck chasing perfection. They want the pitch to be flawless, the product to be complete, the plan to be airtight. I get it. But here’s the truth: progress beats…

Read More
businesses spend all day listening to the same tune of their business all day

Your Brand Might Be a One-Hit Wonder.

Here’s why that’s killing your growth…You know that song you can’t shake?The one that hijacks your brain on repeat — “Don’t Stop Believin’”… “Happy”… Baby Shark (sorry)?That’s called an earworm. And it turns out, businesses get them too.They fall in love with their own tune.Their origin story. Their shiny product. Their 5-step proprietary process.And then? They crank it up. Over and over. Louder. Tighter. Glossier.But here’s the truth: nobody’s dancing.Because customers don’t care about your song — they’re already humming…

Read More
Adriana Nunez, Director of Innovation and Entrepreneurship Round Rock Chamber

Why Round Rock Is Quietly Building the Strongest Entrepreneurial Culture in Texas

You ever walk into a room and just know you’re in the right place? That’s what talking to Adriana Nunez of the Round Rock Chamber on the Rock Solid podcast felt like. Now, if you’ve ever heard me speak or read Be Like Amazon or Waiting for Your Cat to Bark, you know I believe in systems. Repeatable processes. Measurable outcomes. But even more, I believe in people. And Adriana? She’s the kind of person who makes a community magnetic…

Read More
kid with one shoe on and one off

The Most Powerful Things We Buy Can’t Be Put in a Shopping Cart

We don’t buy shoes.We buy the feeling of stepping into something that matters. We don’t buy books.We buy belief in who we could become. We don’t buy brands.We buy belonging. What do the logos or brands you wear stand for? And no one understood that better than Blake. He didn’t start with a product.He started with a moment that punched him in the chest.Kids in Argentina. Barefoot. No shoes. No safety. Most people would have donated and walked away.Blake didn’t.…

Read More
Children's Business Fair Young entrepreneurs on the Rock Solid podcast.

Why Your Kid Should Run a Business Before They Get a Job

Have you ever seen a 10-year-old negotiate product margins, rethink branding strategy, and pivot to a new product based on customer feedback – all before lunch? I have. And it wasn’t in some Shark Tank fantasy camp. It happened right here in Round Rock, Texas, at the ESTEAM Academy Children’s Business Fair. This is their 8th fair. We just wrapped up a very special episode of Rock Solid, where I sat down with several of the young entrepreneurs who’ll be…

Read More

© 1998-2025 Buyer Legends, LLC. Bryan & Jeffrey Eisenberg

We value your privacy! Terms & Conditions

Jeffrey Eisenberg, Bryan Eisenberg & John Quarto-vonTivadar are the inventors of Persuasion Architecture.

Buyer Legends, LLC. 551 S IH 35 Frontage Rd. Round Rock, TX 78664 Suite 369