You Can’t Read the Label From Inside the Bottle
My mentor taught me a line thirty years ago. My guest this week already had his own version of it,
When the Culture Says One Thing and the Business Does Another
Lindsay Shappee was sitting in a sales meeting when the presenter got to the part about “family first.” The company’s
Take Yourself Off the Clearance Rack
Priscilla Kenny was charging four dollars for a dessert American Airlines would later pay nine for. Same dessert. Same two
The Weight of Smart
The inventor was tired. Not the kind of tired a nap fixes. The kind that hums behind your eyes. The
AI Can’t Fix a Broken Story (But True Leaders Can)
Even the most intelligent AI can’t fix a broken story. And it can’t replace a team that doesn’t believe the
What a Press Release Taught Me About the Future of Marketing
Frustrated at waiting for Google to update their index, I recently ran a simple experiment. I wrote a press release,
Why Strong Brands Require Strong Character
We are drowning in content. AI churns out torrents of words in seconds. Social feeds refresh with a flick of
From Elephants to AQ: Why Sticky Phrases Create Unstoppable Brands
Most marketers underestimate just how physical persuasion really is. When you see someone smile, your mirror neurons smile. When you
A Four-Year-Old Just Outsold You with Nicholle Walton Durban
Last Saturday in Round Rock a preschooler sold every glitter candle on her table in ninety minutes. No ad budget,
The Lie the Algorithm Wants You to Believe About Yourself
We are not drowning in information. We are all being fed stories designed to keep us compliant. Every swipe, scroll,