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Live Like You’re Dying: The Value of Authenticity, Mortality, and Viral Storytelling

You will die someday. Not a warm and fuzzy opener, I know. But stick with me. Because when you remember that truth, something strange happens. You stop performing. You stop pretending. And you start asking better questions. Like this one: What exactly do I lose by being fully, wildly, unapologetically myself? Back in 2007, a man named Randy Pausch asked that question without ever saying the words. He was dying of terminal cancer. Months to live. And he walked onto…

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Diana Lindsey Backpack Friends

Building Community, Feeding Purpose: A Conversation with Diana Lindsey

When people ask me what makes Round Rock different, I don’t hesitate. It’s not just the growth. It’s not just the innovation. It’s the people. It’s always been the people. That’s why I launched Rock Solid: The Round Rock Business Leaders Podcast – to capture the heart of what drives this city forward. And in this episode, I got the absolute joy of sitting down with my good friend and fellow Round Rock Chamber ambassador, Diana Lindsey. If you’ve ever…

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Adriana Nunez, Director of Innovation and Entrepreneurship Round Rock Chamber

Why Round Rock Is Quietly Building the Strongest Entrepreneurial Culture in Texas

You ever walk into a room and just know you’re in the right place? That’s what talking to Adriana Nunez of the Round Rock Chamber on the Rock Solid podcast felt like. Now, if you’ve ever heard me speak or read Be Like Amazon or Waiting for Your Cat to Bark, you know I believe in systems. Repeatable processes. Measurable outcomes. But even more, I believe in people. And Adriana? She’s the kind of person who makes a community magnetic…

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For sale

The Product That Could Not Be Sold

It was a product nobody wanted. Then one man touched it, and it became a $200 million phenomenon. No new features. No redesign. No big marketing budget. Only one thing changed and everything exploded. Here’s the story: In the 1990s, a small company created a fat-draining countertop grill. It worked. It solved a problem. But no one cared. Sales flatlined. The product sat on shelves, ignored and forgotten. They tried different strategies. Nothing moved the needle. Then came a breakthrough…

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