What Your Business Hides Is What Costs You the Most
I had not planned to bring up the Johari Window. It just came out. I was sitting across from Geneva […]
Working Hard When No One’s Watching: The Lesson No School Teaches
Hunter Leatherman grew up right here in Round Rock. His parents were bankers. He attended Cedar Ridge High School, studied
The Words You Use Are Costing You More Than You Think
Years ago, our team changed four words on a Dell configurator page. We swapped out “learn more” and replaced it
They Want 6th Graders to Choose a Career. Trina Martin Has a Better Idea.
What were you going to be when you grew up? I was going to be a few things. So were
Round Rock Is Quietly Becoming a Startup Town: What Destin George Bell, a Million New Startups, and Vibe Coding Mean for Founders Right Now
When Destin George Bell moved from Kentucky to Austin, he slept in his car. He was making eight dollars an
What a $100M Bike Company Taught Me About Living To Be Like Amazon
Some conversations feel like finding a page you didn’t know was missing from your own book. That’s what happened when
She Built a Business Designed to Lose Customers. That’s Why She’s Winning.
I said it out loud in the middle of the interview, and I meant it as a joke. But it
JumpStart Your Startup With Cam Houser
Some people polish their pitch decks. Others just get to work. That’s what the Jumpstart Program is all about. Launched
What a Press Release Taught Me About the Future of Marketing
Frustrated at waiting for Google to update their index, I recently ran a simple experiment. I wrote a press release,
The Hidden Truth About Building a Remarkable Business With John Garrett of Community Impact
What separates the businesses that last from the ones that flame out? It’s not branding. It’s not hustle. It’s not
You Can’t Build a Business Without Building a Story First With K. LaFleur-Anders
There’s a moment in every entrepreneur’s life when the spreadsheet stops mattering. A moment when the funding pitch fades, the
A Four-Year-Old Just Outsold You with Nicholle Walton Durban
Last Saturday in Round Rock a preschooler sold every glitter candle on her table in ninety minutes. No ad budget,
From the Boardroom to the Ballroom: How Selicia Sanchez-Adame Is Redefining Leadership in Round Rock
What does real leadership look like in Round Rock? It looks like Selicia Sanchez-Adame. Entrepreneur. Community builder. Bold voice for
Most companies treat storytelling like seasoning.
Sprinkle a little on the website.Add a pinch to the pitch deck.Maybe toss it in the onboarding slideshow. But here’s
You Don’t Have to Be Right. You Just Have to Know How Fast You’re Wrong.
If there’s one thing I hope you take away from my conversation with Juan Damia on the Born2Unicorn podcast, it’s