Interview Archives - Bryan Eisenberg & Jeffrey Eisenberg

Sprinkle a little on the website.Add a pinch to the pitch deck.Maybe toss it in the onboarding slideshow. But here’s the truth:Story isn’t seasoning. It is the system. If your story only lives in your marketing, you’re missing 90% of its power. Because story is how humans understand the world.It is how we decide what matters.Who we trust.What we believe.And why we act. That is why your story has to show up everywhere: Great companies do not just tell stories.They…

You Don’t Have to Be Right. You Just Have to Know How Fast You’re Wrong.

Bryan Eisenberg

Customer Experience, Entrepreneurship, Interview, Podcast, Startups

If there’s one thing I hope you take away from my conversation with Juan Damia on the Born2Unicorn podcast, it’s this: You don’t need to be right all the time. You just need to know how fast you’re wrong. That’s it. That’s the shift. That’s what changes everything. Most entrepreneurs are stuck chasing perfection. They want the pitch to be flawless, the product to be complete, the plan to be airtight. I get it. But here’s the truth: progress beats…

Adriana Nunez, Director of Innovation and Entrepreneurship Round Rock Chamber

Why Round Rock Is Quietly Building the Strongest Entrepreneurial Culture in Texas

Bryan Eisenberg

Entrepreneurship, Influencer, Interview, Podcast, Startups

You ever walk into a room and just know you’re in the right place? That’s what talking to Adriana Nunez of the Round Rock Chamber on the Rock Solid podcast felt like. Now, if you’ve ever heard me speak or read Be Like Amazon or Waiting for Your Cat to Bark, you know I believe in systems. Repeatable processes. Measurable outcomes. But even more, I believe in people. And Adriana? She’s the kind of person who makes a community magnetic…

Children's Business Fair Young entrepreneurs on the Rock Solid podcast.

Why Your Kid Should Run a Business Before They Get a Job

Bryan Eisenberg

Conversation, Entrepreneurship, Interview, Podcast

Have you ever seen a 10-year-old negotiate product margins, rethink branding strategy, and pivot to a new product based on customer feedback – all before lunch? I have. And it wasn’t in some Shark Tank fantasy camp. It happened right here in Round Rock, Texas, at the ESTEAM Academy Children’s Business Fair. This is their 8th fair. We just wrapped up a very special episode of Rock Solid, where I sat down with several of the young entrepreneurs who’ll be…

Keith Goode, technical search engine optimization expert

Keith Goode on the Evolution of Search and Why Technical SEO Still Matters

Bryan Eisenberg

AI, Interview, Optimization, Podcast, Search Marketing

Keith Goode landed in Round Rock over 20 years ago. He didn’t have a job. Just an invitation to crash with a friend. He saw potential here. Something felt right. And now? He’s helped some of the biggest brands in the world fix their most complex search challenges. But back then? Like a lot of us, he started by doing SEO before it even had a name. Back in the days of Altavista and Yahoo, ranking was about cramming keywords…

Deana Cavanaugh, Ascension Seton Foundation, Round Rock Chamber Ambassador

Deana Cavanaugh on Nonprofit Leadership and Raising Funds with Purpose

Bryan Eisenberg

Conversation, Interview, Podcast, Storytelling

Have you ever met someone and thought, “How do they manage to do it all and still care so deeply?” That’s what I felt after sitting down with Deana Cavanaugh for an episode of Rock Solid: The Round Rock Business Leaders Podcast. Deana’s journey didn’t follow a neat line. It zigged from government contracting into construction and then zagged into fundraising. That jump wasn’t random. It was intentional, driven by a need to make a difference. She wasn’t chasing a…

Pain Relief in Round Rock: The Moench Method With Ken Moench

Bryan Eisenberg

Conversation, Interview, Podcast

Ken Moench doesn’t manage pain. He eliminates it. For 25 years, he has helped people find real, lasting pain relief when nothing else worked. Surgeries, injections, physical therapy, none of it solved the problem. Until they tried the Moench Method. This isn’t just another deep tissue massage. It’s a proven technique that resets the body for fast, lasting recovery. And the results speak for themselves. In 2023, the average client needed just 2.5 visits. In 2024, that number dropped to…

Darwin Tanksley, Ascend Development Group

Darwin Tanksley, from Sales to Round Rock Entrepreneur of the Year

Bryan Eisenberg

Interview, Personal Branding, Podcast

Darwin Tanksley didn’t just build a business. He built a machine. Fifteen acquisitions in a year. A workforce that believes in his vision. A balance sheet that tells the truth about success. On this week’s episode of Rock Solid, I dig into the mindset that took Tanksley from sales person to Entrepreneur of the Year. It’s not just about HVAC and plumbing. It’s about knowing numbers, understanding people, and turning setbacks into stepping stones. Know your numbers. Revenue is just…