Why Smart Founders Are Choosing Round Rock Over Austin
The city you choose quietly decides whether your startup lives or dies. Founders obsess over product, funding, hiring, and traction. Yet too many ignore the silent killer that shortens your runway before your first customer ever pays you. Regulatory friction. Hidden permits. Surprise fees. Delays that feel small until they stack up and choke your momentum. This is not a theory. It is behavioral economics in action. When complexity rises, friction rises. When friction rises, disruption follows. And disruption taxes…

