I Think I Swallowed An Elephant: The Stories We Sell, The Success We Build

In I Think I Swallowed an Elephant, two-time New York Times bestselling authors Bryan and Jeffrey Eisenberg reveal how to shift your inner narrative and build systems that create results without burnout.

Through punchy, no-fluff chapters, you’ll learn:

• How small wins create massive, unstoppable progress
• How to flip limiting beliefs and reclaim your confidence
• How to tell stories that move people and yourself to action

Meaningful brands don’t just sell products. They sell trust, transformation, and belonging. Great leaders don’t force decisions. They craft stories people want to follow. And the most successful people? They don’t rely on willpower. They rewrite the story that shapes their world.

Your next level of success isn’t about grinding. It’s about alignment.

If you’re ready to sell a better story to the world and to yourself, this book will show you how.

Turn the page. Let’s build the story that builds your success.

Available on Amazon June 2nd (Kindle, Paperback and audio).

Praise for the book:

A Transformational Blueprint for Life, Leadership, and Lasting Change

Every once in a while, a book comes along that doesn’t just inform — it reshapes how you think, act, and live. This is that kind of book. I recommend it to anyone in a season of self-reflection or growth — whether you’re navigating a career shift, seeking clarity in your personal goals, or looking to elevate your business strategy. It’s equally valuable for marketers trying to connect more deeply with customers as it is for individuals trying to reconnect with themselves.

The book provides a practical framework for meaningful transformation, breaking down overwhelming challenges into clear, manageable steps. It doesn’t just inspire — it gives you a plan.

At its heart, this is a book about action rooted in clarity and self-awareness. It bridges personal growth and business strategy, showing that storytelling isn’t just a marketing tool — it’s a method for personal empowerment. One of its core messages: “Transformation does not start with action. It starts with belief. Rewrite the story, change the behavior.”

It recognizes that transformation is often messy and nonlinear, but that’s exactly why we need a clear story, a “North Star,” and adaptable systems to guide us. Success isn’t about big leaps — it’s built on small, intentional steps, consistent effort, and aligned belief systems.

In short: this book doesn’t just teach you how to win — it teaches you how to evolve.

~ Melissa Burdon Cameron, CMO, NSA Storage

The hardest changes in life aren’t strategic—they’re behavioral. And the biggest obstacle is almost never a lack of knowledge. It’s belief. That’s what makes I Think I Swallowed an Elephant such an important book. Bryan & Jeffrey Eisenberg understands that we don’t change by pushing harder—we change when we align our beliefs, systems, and actions.

This book is honest, usable, and rooted in the truth that lasting transformation doesn’t come from dramatic gestures—it comes from consistency and clarity. Bryan lays out a roadmap anyone can follow, without pretending it’s easy or instant.

If you’re serious about personal growth, if you’re building a leadership culture, or if you simply want to live better—start here. The Eisenberg’s have done the hard work in their own lives, and it shows in every page.

~ Dr. Marshall Goldsmith, Executive Coach | #1 New York Times Bestselling Author of What Got You Here Won’t Get You There and Triggers

For nearly two decades, the Eisenberg brothers have been dropping wisdom bombs that make businesses better. If you’re a fan, this is their ‘Greatest Hits’ album. If you’re new to their work, buckle up — this is the perfect place to start.

~ Patrick Sullivan Jr.  CEO & Co-founder of Jigsaw Health, co-host of “Rock Bottom Podcast”, Executive Producer of “Breaking Big Food”

Elephant was not the book I was expecting. The Eisenberg brothers typically write about business, marketing, and thinking through things from new angles. And while you’ll get plenty of business advice in this book, you’ll also be surprised to discover powerful life lessons and simple, practical applications woven throughout its pages.

Twice, I found myself stuck on two concepts I couldn’t agree with. I even called the authors and said, “This book is genius—your best work, in fact—but about these two things…” We talked for an hour, exploring the ins and outs from both sides.

We didn’t fully agree in the end, and yet, after reflecting, I realized this is one of those rare books that engages you like a great movie. You’ll find yourself talking about it at the water cooler. What a treat!

~ Todd Liles, CEO of Service Excellence

I Think I Swallowed an Elephant is a book for this exact moment in time. In the downswing of the “We” cycle—when the pressure to conform is high and the instinct to judge others even higher—Bryan & Jeffrey Eisenberg have chosen vulnerability, precision, and personal truth. That choice matters.

This book speaks with clarity to anyone who feels overwhelmed by the weight of reinvention. Its structure isn’t motivational—it’s tactical. And its strength lies in showing that transformation isn’t about performance; it’s about alignment. Alignment between story, belief, and daily execution.

As someone who has helped more than a hundred authors reach the top of the bestseller lists, I know what makes a book resonate. This one will. It gives people what they crave right now: a clear path through the chaos.

Elephant is timely, grounded, and built to last. It will become one of those books that readers keep within reach—not because it’s inspiring, but because it works.

~ Michael R. Drew, Co-author of Pendulum: How Past Generations Shape Our Present and Predict Our Future, Founder of PromoteABook.com and BookRetreat.com. Bestseller strategist for 100+ New York Times, Wall Street Journal, and USA Today campaigns

Why do some messages captivate while others vanish without a trace? What drives people to act or hesitate when faced with a decision? The answer lives in the space between data and story, in the delicate interplay of belief and narrative that shapes every human choice.

In “I Think I Swallowed An Elephant,” Bryan Eisenberg strips away marketing jargon to reveal what truly makes us connect with ideas, and he does so by revealing his own very personal story that had me glued from chapter one!

What draws me to Bryan’s work is his understanding that influence isn’t about pushing messages; it’s about creating paths people choose to follow and revealing how to harness the power of narrative to achieve extraordinary results. This book provides the insightful, powerful frameworks for aligning your authentic story with your audience’s existing beliefs, building systems that honor both your mission and their needs.

This book illuminates why some stories spread naturally while others fade. It shows how the most powerful marketing doesn’t change what people think, but validates what they already believe about themselves.

~ Amanda Russell, Author of The Influencer Code, & Professor of Marketing

I’ve been a fan of Bryan and Jeffrey Eisenberg’s books since “Waiting for Your Cat to Bark?” and I must say, “I Think I Swallowed an Elephant” is their best yet.  As an advertising consultant and mentor, I’m confident that the messages in this book will likely hit smart business owners with a sledge hammer at least one time per chapter.  What I wouldn’t have given to have “I Think I Swallowed an Elephant” as a guide when I was younger, both professionally and personally. This is the finest business book I’ve read in years.

~ Michele Miller, Branding Consultant 

I love this book. Imagine if the Eisenberg’s, Seth Godin and James Clear recorded a conversation. Every chapter feels damn good.

~ Joe Ferraro, Communications Coach, DamnGoodConversations.com 

I’ve known Bryan and Jeffrey Eisenberg for 20 years. These guys have been the secret sauce behind some of the biggest brands out there—Google, HP, you name it. But this book isn’t about name-dropping. It’s about finally making their hard-won wisdom accessible to people who don’t have a $10 million marketing budget.

Think of Bryan like the Ozempic of digital marketing—quietly powerful, strangely effective, and it actually changes behavior. No hype. Just results.

This isn’t a “rah-rah, you can do it!” kind of read. It’s painfully honest. At one point, Bryan talks about a blood sugar spike from his so-called “healthy” protein shake. That moment, and the glucose monitor that followed, became his trigger for real change. Not just in his body—but in how he thinks, sells, and leads.

That kind of specificity shows up throughout the book. My favorite line? “People don’t hate buying. They hate being sold.” He’s not just saying it to sound clever—he breaks down how to align your story with what people are already trying to solve. It’s persuasion without the grease.

This book is part memoir, part tactical guide, and zero fluff. If you’re running an agency or building something that actually needs to work, read this. Then hand it to your team.

~ Dennis Yu, CEO of Blitzmetrics and Digital Hitman for Local Biz

I Think I Swallowed An Elephant is a deep dive into how we think. In Chapter Four, I was bowled over by “Words create worlds.” In Chapter Six, “Are your words making you stronger or tearing you apart?” made me stop and take a deep breath. I’m about words. This book is about how we use words and how our brain has the power to transform our thinking from struggle to transformation. Chapter 40 gets to the point, showing us how to stop drifting and start navigating our own stories. Read it. Get copies for friends. This is a book you’ll be talking about for the next 10 years.

~ Yvonne DiVita, Author, Book Whisperer at Master Book Builders.

As a certified MBTI and Leadership Circle Profile practitioner, I spend my days helping leaders uncover the stories that shape their actions and the beliefs that guide their success. Some lessons come easily. Others, the ones that matter most, take longer to understand.

I Think I Swallowed an Elephant is about those lessons. Bryan Eisenberg does not promise shortcuts or simple answers. What he offers instead is more valuable: a way to see progress differently, to shift the stories we tell ourselves, and to move forward even when the road feels overwhelming.

This book reminds us that meaningful change, whether in business, health, or leadership, is built the same way we live it — one decision, one belief, one step at a time. It is honest, thoughtful, and practical in a way that few books manage to be.

I am grateful for what it stirred in me, and I believe it will do the same for anyone ready to turn a hard moment into a better story.

~ Paul Boomer, Advisor to Leaders Who Build What Matters

I Think I Swallowed an Elephant isn’t just a book, it’s a breakthrough.

A lifeline for anyone feeling overwhelmed, scattered, or stuck in neutral.

Bryan and Jeffrey Eisenberg masterfully weave personal health and business clarity into one transformative read.

If you’re the kind of reader who highlights every insight, grab a bucket of highlighters, because you’ll need them. This book is pure, concentrated wisdom. Every word earns its place.

If you’ve been spinning your wheels in life or business, this book gets you focused and flying.

Every hero reaches a turning point: a moment when everything changes.

I Think I Swallowed an Elephant could be that moment for you.

~ Craig Arthur, Marketing Strategist, Wizard of Ads Australia

In wealth building, just like in health, business, or leadership, it’s never about the big leap. It’s about the small, consistent steps—the ones that compound. I Think I Swallowed an Elephant gets that right.

Bryan & Jeffrey Eisenberg breaks down transformation the same way I teach cash flow—one principle at a time, with clarity and control. This book isn’t hype. It’s structure. It gives you a process for creating real, sustainable results—whether in your finances, your body, or your business.

If you’ve ever felt stuck, scattered, or overwhelmed by the gap between where you are and where you want to be, this book belongs in your hands. It’s sharp. It’s honest. And it works.

~ Andy Tanner, Investor | Educator | Founder of TheCashFlowAcademy.com | Author of 401(k)aos

Bryan and Jeffrey Eisenberg’s I Think I Swallowed an Elephant guides us through bite-sized, easily digestible chapters, each of which provides beautiful pearls of wisdom that string together beautifully. 

As a consultant for organizations and the exponential success coach for leaders and entrepreneurs, this book resonates deeply. The lessons for navigating the complexities of life – and leadership – come down to clarity, confidence, conviction, and consistency. Finding and living into your values is essential. This book helps you find your footing and chart a way forward, one aligned step at a time.

Bryan and Jeffrey trade off providing insights throughout the book with a humanity woven through wonderful stories and actionable steps. Though I teach these concepts, I found myself taking pages of notes, uncovering golden nuggets and solid reminders for myself and for my clients. 

The insights into how beliefs shape results couldn’t be more timely. This book meets you where you are, and it gives you a map for becoming who you’re meant to be. An easy, yet thought-provoking read. Two enthusiastic thumbs up for I Think I Swallowed an Elephant!

~ Dr. Wayne Pernell, Exponential Success Coach | CEO & Founder of DynamicLeader®, Inc. | #1 Best-Selling Author of The Significance Factorand Dynamic Transitions

This book’s ease of reading and short chapters make you feel like you can take on the world without swallowing an elephant. The book made me reflect on my childhood, the journey I took as an individual moving from New York to Texas over 30 years ago, and my eventual journey to help others. There are chapters in this book that will resonate with everyone, and that is the beauty of the short chapters packed with great content. I highly recommend I think I swallowed an elephant to anyone wanting to explore themselves and their capabilities.

~ Bill Combes, CEO of NoTimeForSocial

Life throws challenges that feel bigger than we are—and sometimes heavier than we can carry. I Think I Swallowed an Elephant speaks directly to that moment. Bryan Eisenberg doesn’t preach from a stage. He walks you through the fire with transparency, humility, and a system that works.

This is a field manual for personal transformation. Not in theory, but in execution. If you’ve been knocked down, burned out, or lost in the storm—this book hands you the compass, the plan, and the belief that you can rise.

I’ve led men in uniform, built humanitarian missions across continents, and stood in front of thousands. And I can tell you this: the strongest people are the ones who’ve rebuilt from within. That’s what this book helps you do.

~ Terry L. Fossum-  #1 Bestselling Author, Wall Street Journal ,  #2 New TEDxTalk in the World , Winner, Kicking & Screaming Survival Competition, Fox Network, Hulu, Prime Vide, Host Comeback Chronicles podcast , Los Angeles Magazine’s 2024 Person of the Year

This book doesn’t tiptoe. It doesn’t pacify. And thank God for that. I Think I Swallowed an Elephant is for anyone who’s had enough of the self-help noise and is ready for real, grounded transformation.

Bryan & Jeffrey Eisenberg doesn’t pretend it’s easy. They shows you how it’s done—messy, honest, and one powerful decision at a time. If you’ve ever looked in the mirror and thought, “I can’t keep doing life this way,” this book is your next move.

This isn’t about perfection. It’s about power—reclaimed, realigned, and rewired. Read it. Then use it.

~ Sandra Silverman, Author of From Bullshit to Botox | Founder of Unapologetically Sandra

“I Think I Swallowed an Elephant” is a powerful reminder that the stories we tell—both to others and to ourselves—shape the paths we take as leaders, innovators, and changemakers. Bryan and Jeffrey Eisenberg artfully challenge readers to examine the internal narratives that drive behavior and offer practical insights to reshape limiting beliefs into catalysts for growth. As the CEO of the Round Rock Chamber, I see every day how transformational leadership begins with intentional storytelling. This book is a must-read for any leader looking to inspire action, foster resilience, and build a culture rooted in purpose and authenticity.

Whether you’re leading a business, a team, or an entire community, “I Think I Swallowed an Elephant” will help you uncover the unseen narratives that influence your decisions—and equip you with tools to rewrite them for lasting impact. It’s not just about telling better stories—it’s about becoming the kind of leader people want to follow.

~ Jordan Robinson, President & CEO of the Round Rock Chamber