Advertising

How to Trim the Online Ad Budget

I hear one big question over and over again when I speak: where do I trim the fat from my online budget? If you aren’t being asked to do more with less, then just wait. You will. Online marketers that have well-monitored stews of traffic on their site are hesitant to do anything other than add to the traffic pot. The thought of shifting or slashing online budgets and risking traffic is surely keeping many marketers up way past their…

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